Do you have a Website that primarily sells products or services to other businesses? Are you seeing a high ROI, or just some interested bites? B2B Magazine reported in April 2009 that B2C (business to consumer) Websites have a remarkable 66% success rate of providing information to their visitors with fewer obstacles, while B2B sites have only a 58% success rate.
What is the difference between the Web usability of B2C and B2B Web sites? According to the article, and SEO experts will agree, B2C provide valuable and easy to understand content on every page of their Website; provide pricing and product or service information directly on the site and secure contact or order forms.
The greatest lesson B2B sites can learn is to provide product/service pricing. When visitors don’t know how much something costs, the Web usability fails and visitors will go elsewhere to get the information and pricing they need to make a decision.
