With Facebook’s popularity booming, small businesses have been turning to the social media network to promote their company. Improving your search engine optimization is important because if no one can find your Facebook, what’s the point of having one, right? Here are tips Small Business Trends gives for improving SEO on Facebook.
- Make sure to name your Facebook page with the company name. This is the keyword people and potential “fans” of your page will type in to search the site to find you.
- Be smart about choosing your vanity URL. Keep in mind that the name you choose becomes your URL. The best choice here is to make it the business name. The reason is you want to pick something people can easily find, something that’s easy to remember and properly represents your company.
- Customize your Facebook profile to create your own landing page. That way, you can speak to visitors from your Facebook page the same way you do from your regular Web site. Also it gives search engines a better keyword-rich page to crawl.
- Make use of the About box and Info tab. These are the most important text boxes on the profile because it gives you more opportunity to show up in search engines. Write a very keyword rich description about your business and add links.
- Build links to your Facebook page. One way to do this is to build fans. More fans equals more links. More links equals more Google search-ability. Also link your Facebook page to your company’s Web site, your blog and other social network pages you may have. Encourage others to link to it as well, which will is one of the best ways to increase search engine optimization on Facebook.
Following these simple steps and using key phrases every chance you get on your Facebook page are the best ways to increase search engine optimization. To get the ultimate SEO help hire an ethical SEO firm such as Search Circus, Inc. to do the job for you. Experts in the field can help you reach an ideal search engine rank quicker.
