One of the most crucial pieces of successful search engine placement in a web marketing campaign is content and volume. And arguably, the most crucial aspect of a successful Web site—one that brings long-lasting results—is content. And by that we mean lots of quality content spread out over lots of pages. For proof of this, you need to look no further than the search engine placement success of Wikipedia. Wikipedia achieves superior search engine placement because it has heaps and heaps of pages indexed (over 2.5 million English language articles exist), with unique content on nearly every page. And anyone who has spent time with Google can attest that Wikipedia entries consistently get great search engine placement and land among Google’s top search results.
Why? Wikipedia offers what Google wants among its top search results. Google gives Web pages like Wikipedia’s great search engine placement because Google wants a page that’s geared directly toward whatever it was that you searched for. Search for “golden retriever” and you’ll get a Wikipedia page that’s about one thing: golden retrievers.
It also helps Wikipedia’s search engine placement when they theme their content. At the bottom of Wikipedia’s golden retriever page are links to related sections: “Dog breeds,” “Sporting dogs,” and “Breeds originating in Scotland.” Wikipedia can link to other content-rich pages related to their golden retriever page, pages that also undoubtedly contain the original search term “golden retriever” several times, gives Wikipedia that all-important facet known as “authority” which is crucial to search engine placement.
To achieve authority and top search engine placement in your particular field, you need what Wikipedia has: unique content and many pages. Luckily, you probably won’t need the 2.5 million that Wikipedia boasts. But with search engine placement, the more pages the better. Sometimes that means as much as a few hundred pages.
This may sound like a colossal undertaking. And maybe not even worth it. But with the right search engine strategy for search engine placement, it can be easier then you think to rack up a few hundred pages within a few months. A multifaceted campaign that incorporates blogs, advanced product categorization, articles, advice, and social industry marketing can get lots of unique pages and earn your Web page top search engine placement in Google’s rankings.
