Posts Tagged ‘Blog Marketing’

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Business Blog Marketing 101: Recognizing Spam Comments

Wednesday, August 4th, 2010

Not All Blog Comments are Created Equal – Know What to Post or Just Delete

Moderate and monitor all comments on your business blog.

Spam, the dreaded online term for anything that keeps coming back to annoy you and forces itself into your blog comment queue. Comments from far east websites as well as tactics from black hat SEO firms will likely degrade your business’s  reputation as well as other ethical blog marketing efforts.

How can a corporate or business blog avoid these infectious comments? Follow this rudimentary business blog marketing advice.

1. Always, always check the “moderate comments” box on your blog platform. If you do this, then you can decide what comments are worthy enough to approve on your business blog.

Recognize what constitutes Spam and what may be legitimate. Here are a few examples I recently found on this SEO business blog:

Submitted on 2010/07/27 at 10:54am

Good brief and this post helped me alot in my college assignement. Say thank you you seeking your information. (from what could be a non-spam website)

Submitted on 2010/07/28 at 7:56am

thanks for keeping me up to date on this issue.

2. If a comment is questionable, then follow the link provided. More often than not, the website will no longer exist or it will be another blog with a list of links and no content. These links are NOT the type of link building you want for your business blog, which may impede any other marketing efforts.

Look at this example below:

oldfortharrod.com
Usually I do not post on blogs, but I would like to say that this article really forced me to do so! Thanks, really nice article.

The site above is legitimate, but the comment is not. Our SEO blog receives many comments like this and I think someone is just adding a random domain or it’s the work of an unethical SEO firm.

3. Monitor & delete your business blog comment queue often. If your business is maintaining a blog everyday or every week, and it’s receiving traffic, then someone should be monitoring the spam and other comments too. If it’s not your marketing department, then appoint someone else to do it.

Afterall, you don’t want to waste your time sifting through 65 spam comments every month, do you?

Search Circus monitors all comments on our SEO business blog and we offer ethical business blog marketing advice via articles, consulting, and adult education classes in the greater Cleveland area. Ask us how we can help your business garner a greater presence online.

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Revealed: Who is Taking Advantage of Blog Marketing?

Tuesday, October 20th, 2009

Locations where people are using blog marketing

Locations where people are using blog marketing

Website Magazine identified four categories of bloggers, from Technorati’s State of the Blogosphere 2009 report. Blog marketing is one of the more diverse and mutable marketing methods to encourage readership and get top online rankings. You do not need to have a business or even a Web site to start a blog, but it does help if you do.

The blog marketing breakdown in the blogosphere:

Hobbyists: The largest group, representing 72% of all bloggers, who are also not making any income from their blogging. Why does this group use blog marketing? Nearly half report they do it for “personal musings,” while over three-fourths report they like to express their opinions and they really like to do it for personal enjoyment.

Part-timers: Surprisingly, this group which represents just 15% of all bloggers, use blog marketing to supplement their income. However, the majority of their time blogging is spent on sharing expertise and attract new client for business. About two-thirds report they do look at some kind of metrics with their blogs and they also get personal satisfaction from blogging.

Self-Employed: Only 9% of those who responded to the Technorati survey, say they have a full time blog marketing campaign for their own organization or company. This demographic does value page views rather than personal satisfaction as a measure of success. Over half report that they blog more now, than when they first started; however, they now use Twitter more to promote their business or organization.

Pros: The smallest percentage of respondents (4%) reported that they are pros and utilize a full time blog marketing strategy for a business or organization, but are not always blogging 40 hours every week. About three-fourths use blog marketing to share expertise, while more than half use blogging to promote and advertise for their clients.

Other stats that Technorati revealed in their SOTB 2009 report:

  • Two-thirds are male
  • 60% are 18-44
  • The majority are more affluent and educated than the general population
  • 75% have college degrees
  • 40% have graduate degrees
  • 48% are in the U.S.
  • 16% are in California
  • 33% have been blogging 2-3 years

So where do you fall within these stats? Do you measure success from page views, personal satisfaction, or client needs? Search Circus wants to hear from you!

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All That Twitters May Not Be Gold… But Don’t Let That Stop You!

Wednesday, April 15th, 2009
All that glitters...

All that glitters...

According to Adotas, Twitter may be a flash-in-the-pan for some people.  Though many of the so-called ”Twitter Quitters” referenced in the Adotas’ article are celebs who have become disenchanted with having to post several times a day, others are just average Joes and Janes who are tired of being online 24/7.

But is that a reason to alienate one of the hottest social media tools? 

Heck, no! 

In fact, savvy entrepreneurs are capitalizing on Twitter’s amazing growth at record speeds, “tweeting” (consider it blog marketing hyped up on copious amounts of caffeine) like there’s no tomorrow.  That way, even if the Twitter craze is short-lived, businesses will be able to make a decent ROI by piggybacking on its success.  And that’s just smart.

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