Locations where people are using blog marketing
Website Magazine identified four categories of bloggers, from Technorati’s State of the Blogosphere 2009 report. Blog marketing is one of the more diverse and mutable marketing methods to encourage readership and get top online rankings. You do not need to have a business or even a Web site to start a blog, but it does help if you do.
The blog marketing breakdown in the blogosphere:
Hobbyists: The largest group, representing 72% of all bloggers, who are also not making any income from their blogging. Why does this group use blog marketing? Nearly half report they do it for “personal musings,” while over three-fourths report they like to express their opinions and they really like to do it for personal enjoyment.
Part-timers: Surprisingly, this group which represents just 15% of all bloggers, use blog marketing to supplement their income. However, the majority of their time blogging is spent on sharing expertise and attract new client for business. About two-thirds report they do look at some kind of metrics with their blogs and they also get personal satisfaction from blogging.
Self-Employed: Only 9% of those who responded to the Technorati survey, say they have a full time blog marketing campaign for their own organization or company. This demographic does value page views rather than personal satisfaction as a measure of success. Over half report that they blog more now, than when they first started; however, they now use Twitter more to promote their business or organization.
Pros: The smallest percentage of respondents (4%) reported that they are pros and utilize a full time blog marketing strategy for a business or organization, but are not always blogging 40 hours every week. About three-fourths use blog marketing to share expertise, while more than half use blogging to promote and advertise for their clients.
Other stats that Technorati revealed in their SOTB 2009 report:
- Two-thirds are male
- 60% are 18-44
- The majority are more affluent and educated than the general population
- 75% have college degrees
- 40% have graduate degrees
- 48% are in the U.S.
- 16% are in California
- 33% have been blogging 2-3 years
