Have you ever gone to a conference, one that your company forced on you or maybe even one that you thought would be very valuable? Then after the first couple sessions or speakers, you’re asking yourself, “Why I am here again?” Sometimes we’re looking for Mr. Goodbar and get stuck with leftover Halloween candy. I know you have.
I’ve gone to a few conferences the past couple years and although I couldn’t validate the whole experience as worthwhile, I did gleen a few blogging tips and social media marketing ideas that we could use at Search Circus. The best business blogging (or personal blogging for that matter) tactic was incorporating hashtags in your blog post title.
Hashtags, better known as the pound or number sign “#” a funny little character that is found on your keyboard, iPad and all cell phones. It’s best to use just 1 or 2 hashtags in your title for words that you want to target or add to other buzz online. If you have been following this blog, you’ll notice that I’ve been using hashtags quite regularly.
Using hashtags in your corporate/business blog title when combined with other social media plugins and RSS feeds i.e. Twitter, can lead to other feeds picking up your blog (your business, you as an author) and create an incredible following. I used #Egypt in a recent blog post after reading an update on my LinkedIn profile. It proved to be very effective and time-sensitive because not only did it add to the millions of tweets already posted, but also a couple paper.li publications picked it up too. You can also track these hashtag feeds on your analytics.
