For business owners, it’s very important to not only have a great Website, but to also promote that site with social bookmarks, by adding links, interacting on social media networks and most importantly, blogging. Nowadays, many people follow multiple blogs and own blogs themselves, and what many people don’t know is that blogging is a great business Website promotion tool, and here’s why.
Blogs are a way to reach out to your customers and talk to them in a more conversational tone. A business Website should be professional and easy to navigate with a large amount of information about the product or service you are trying to sell. A blog however, is meant to have an informal tone, and can give information related to your product or service, but not always mentioning it directly. In other words, keep the advertise-y words out of your blog. Instead, talk about industry news, or other product or service-related topics, and link keywords to your Web site. This will urge people to visit your site and check out your product. When you provide useful information that relates back to your product or service, potential customers will read your blog for the information, but also introduce themselves to your product and become more familiar with your company.
A blog will also help improve your rankings in the search engines which help give your company more exposure. Linking to your Website in every blog post will help boost your search engine page rank because more links always equal higher position. The links will also encourage search engines to crawl your Website pages more often which also ups your page rank. Also your Website will gain more page views because your blog will help drive traffic to your Website and you will look more relevant to the search engines. When you appear higher in the search engine rankings, potential customers will see you first instead of your competitors, which will make them more likely to buy from you because not only will they see you first but they’ll also recognize that if you appeared first, you must be a more credible and popular business than your competitors.
When you have a blog strictly for business Website promotion, it’s important to make sure the blog is updated at least once a week with fresh information or news that’s related to your product or service. If the content is not relevant or interesting there will be no reason for readers to keep coming back, which is the goal of a blog. Creating and maintaining a blog is a great, inexpensive way to promote your product or service, so what are you waiting for? Jump headfirst into the blogosphere, you won’t regret it.