Have you considered redesigning or improving your Web site? If so, ensure you include SEO on every page. However, just writing content on every page will not guarantee that you will receive traffic either. Many web designers and business owners think if they design a top notch Website the search engines will automatically “find” their site as well as customers. This couldn’t be farther from the truth. There are 2 top approaches to get traffic to your Website: organic SEO and PPC.
The Differences Between Using Organic SEO and PPC to Drive Traffic to Your Website
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Organic SEO does not cost the business owner money, except to implement and maintain it by certified SEO experts. If you don’t use organic SEO in your Website, search engines will take longer to index your pages and thus you don’t get traffic to your Website as quickly.
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Using organic SEO also means not “stuffing” your pages with intent to manipulate search engine results also known as black hat tactics. Such deceptions will only result in removal of your Website from the major search engines with penalties. This is not ethical practices to get traffic to your Web site.
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To improve search engine results naturally, do some research on keywords, which pertains to your company to improve traffic to your Website. Ethical SEO companies highly recommend this before starting a paid search campaign.
Paid searches to increase traffic to your Website include such campaigns as Google Adwords, Yahoo Search Marketing (SM) or other similar Pay Per Click (PPC) promotions. These are the ads which appear above or beside search pages, within social media or email and many other places throughout the Web to encourage traffic to your Website.
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The battle with a PPC campaign to increase traffic to your Website is that more people are trying to get the lowest price on the highest keyword position. And only one can win, but it may not be the same person or company at any one given time. It’s not “a winner takes all” spot on PPC.
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In order to get traffic to your Website, you must be willing to use top keywords and compete with its price as well. Because the more times the ad is clicked, the more likely your conversion rate will increase, which also improves getting traffic to your Website.
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However, if you are using irrelevant keywords in your PPC promotion, you could face penalties. Why would you want irrelevant traffic which doesn’t result in a sale? To get traffic to your Website, use relevant keywords and be ready to pay the price for such keywords.
To get the most traffic to your Website, incorporate relevant keywords throughout every page of the Website. Organic SEO relies on 1 to 3 keywords per page, which should sound natural in the content. While PPC should use only 1-2 competitive keywords per ad in order to get traffic to your Website.
