Posts Tagged ‘drive website traffic’

Should Apple Buy Yahoo and Drive Website Traffic?

Friday, March 19th, 2010

The hot topic on many Mac forums right now is the rumor that Apple is thinking of replacing Google as the go-to search engine on the iPhone to Yahoo or Bing. Many Mac users are raving that an Apple/Yahoo partnership would drive website traffic to Yahoo and breathe some fresh air into the struggling company.

One Mac forum user, DaveSW states, “Yahoo!’s got services and content that Apple can integrate with the iPhone/iPad/iPod Touch and Mac. Apple can use Yahoo! search, Webmail, Flickr, etc. instead of MS or Google.”

DaveSW isn’t alone. Bloggers and forum writers have spoken and many think the Apple/Yahoo union would be a good idea. Apple could breathe a new life into Yahoo and give it the platform to take over the mobile market, which could once again drive Web site traffic to Yahoo online.

But what about Google? Some blogs and forums have mentioned that even though Apple and Google have a close relationship now, Google CEO, Eric Schmidt, who sits on Apple’s board leaves meetings when the iPhone is mentioned due to the conflict of interest with Google Android, one of the iPhone’s competitors. This seems like it could be a ticking time bomb and leaves us uncertain of how long the Apple/Google relationship will last.

Although many online forum writers and bloggers have expressed their opinion in favor of the rumored Apple/Yahoo union, many are skeptical that Yahoo has anything to offer the search-titan Google.

Mac forum user, Maflynn wrote, “Why in the world should Apple buy Yahoo! when they’ve failed, their business model is broken and they have nothing to offer Apple?” This user is joined by many who think buying Yahoo! is a waste of time for Apple. Many think it would be more worthwhile for Microsoft to buy Yahoo!, but even that idea sparks a lot of heated debate.

It’s evident that the rumored Apple/Yahoo! union is a hot topic in the Mac forum world, however, it seems we will all just have to wait and see what happens. In the meantime, what do you guys think? Apple buying Yahoo!, genius idea or horrible train wreck of an idea?

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Posted in Drive Traffic to Your Website | 1 Comment »

Get Listed on Google’s Real-Time Seach Results with these Natural Search Optimization Tips

Wednesday, January 6th, 2010

naturalsearchoptimizationYou may have noticed that last month, Google quietly unrolled an option on their search results page that lets users see results from the last 24 hours, the last week, the last month, or within a timeframe of the users’ choosing. We say quiet, but the buzz around real-time search has been anything but. For anyone who wants to gain traffic via natural search optimization in 2010, real-time search is going to have to be at the top of their to do list.

Why? Because real-time search results incorporate results from some of the most popular Web2.0 applications and services, including Twitter, Facebook and FriendFeed. Real-time search also offers up to the minute results for breaking news.

That raises the question: can you use natural search optimization strategies to get top real-time search results in Google? Yes you can. While Google hasn’t yet given much information on how they organize and display real-time search results, there are some tried and true natural search optimization methods that should be considered when going after top real-time search results. Here’s what you need to know:

  1. The text that’s in a blog post, a tweet or a Facebook update is important. Quality is measured. If a recent tweet looks like spam, then Google will pass over it.
  2. It looks like Google tracks Twitter users who are frequently re-tweeted and bloggers who are linked to by many others. The more authority Google gives these users, the more likely their content will appear in real-time search results.
  3. The quality of someone’s followers on Twitter or the authority of those who repost their blogs also count. This helps Google sift through spammers who have been able to repost their content elsewhere.

Of course this is all very new. Expect to see more information and natural search optimization tips as Google’s real-time search becomes more refined. Have you heard any other tips for getting listed in real-time search results? Let us know.

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Posted in Natural Search Engine Optimization, Search Engine News | No Comments »