In the first of this three part series on building a personal brand on Facebook we covered some social media marketing techniques to help you plan your strategy, and select which audiences you hope to target.
Here are the next 4 steps to building a personal brand on Facebook:
4. Fill Your Profile
Facebook allows you to literally create an image of yourself. Depending on your professional goals, focus on filling out the education and work sections, just as you would your resume. Link to past work, school, or extracurricular organizations’ Facebook pages to network for jobs or information in your industry. Link to any of your blogs, websites, or other social media profiles. You can use keywords to target Facebook searches for potential jobs by highlighting certain skills.
5. Import Friends To Grow Your Network
Each month, import your contacts from your email and IM accounts, and any other online contacts you may have. Essentially you want Facebook to be fully integrated and pervasive in your online brand. The Facebook Connect plug-in is a great way to promote your blog, so your friends can ‘like’ and promote your content.
6. Update Your Status
Update your status frequently (but not too frequently) to shout a message to a large audience. Status updates reflect who you are and what you’re about. Update your status with links to your latest blog content, press releases, and new projects you’re involved with. Status updates are vital to keep people informed about your latest doings and help you push your content. If you have a smartphone you can constantly update your status with interesting or entertaining pictures and videos to really catch people’s eye.
7. Start A Group/Page
Facebook groups can help you bring people together. When you help people network and solve problems, they will help you. Contribute to the Group and use it to promote your content, your business, and yourself. A Facebook page is much like a profile, except it represents a brand, rather than a person. Using pages can be a great way to push your brand and can be a great alternative to your profile for the face of your professional life.
In the last and final post, we’ll discuss more ways to promote your brand and content and help more people find you through Facebook.