Posts Tagged ‘Facebook’

Facebook Mimics Google+, Alters Friends Lists

Thursday, September 15th, 2011

Facebook continues to feel threatened by Google+.

Facebook began rolling out smart friend lists to users. The new tool makes it easier for us to group Facebook friends into categories such as close friends, acquaintances, or work colleagues. Sound and look familiar? It’s because it’s a Google+ feature.

According to a Facebook blog post, with the improved Friend Lists, we can easily see updates from and share with different lists of friends.

Facebook claims the lists are completely optional. If we don’t like them, we don’t have to use them.

Each of the lists has its own News Feed, where you can see just the photos, status updates and other posts from the people on that specific list.

Both Social Networking Sites Continue to Compete Against Eachother

Both Social Networking Sites Continue to Compete Against Eachother

Why does Facebook feel the need to continue changing the site? Most of us probably like the news feeds and lists as they are. If we don’t, then we know not to update our status, post a picture, or like a link.

Why should Facebook be allowed to tell us what it  thinks we want to see. Aren’t we smart enough to figure that out on our own?

Facebook needs to be careful with all these new features and changes. America seems to be growing really tired of the social networking site.

Read the full story in PCWorld.com.

Would You Watch a Movie on Facebook?

Wednesday, August 24th, 2011

It didn’t take long for Facebook to add a new feature to appeal to the movie buff in us.

We already spend countless hours playing around on the social networking site wasting our day, now thanks to the partnership with Miramax, how many more hours will be sucked out of us?

Miramax announced on its blog that it’s partnering with Facebook to launch Miramax Experience, an app that will allow users worldwide to watch movie clips and feature-length films from the studio.

Movies Will Soon Be Available on Facebook

Movies Will Soon Be Available on Facebook

The company goes on to say that there are over 50 million friends on Facebook that mention a Miramax film in their profile, interact with the Miramax page or like the fan pages of Miramax titles and talent like Good Will Hunting,  Pulp Fiction, Quentin Tarantino and more.

The Miramax App is going to offer consumers an experience where they can play games and share their thoughts and feedback with their friends within the Facebook community.

There will even be Facebook Credits and Connect to make it easier to use the service.

Is this partnership annoying, or genius? What’s Facebook’s next trick up its sleeve to get us to spend our entire day surfing their site?

Doesn’t matter. We’re going to check out the new feature, which ultimately, is exactly the intended goal.

Social Gaming: Are Angry Birds, Cities and Farms Taking Over?

Tuesday, July 19th, 2011

The use of gaming as a powerful social marketing technique was front and center last month at BtoB’s annual Social Media Marketing Awards presentation in Manhattan.

Interactive gaming experiences are popping up all over the place.

Social gaming was placed on the back burner thanks to the Facebook, Twitter and LinkedIn phenomenon, but now that’s changing.

Gaming is starting to make perfect sense as a social marketing device.

Social Gaming is Becoming a Marketing Phenomenon

Is Social Gaming Becoming a Marketing Phenomenon?

Gabe Zichermann, CEO of Gamification Company, says gaming has become the mass-market medium of our time. Three of the top five programs in America today are FarmVilleCityVille and Mafia Wars.

These games are widely accessed through Facebook and other social sites.

Gaming allows engagement and creating a sense of trust while building relationships.

It can underscore everything from loyalty programs to education, and any other customer activity that can be rewarded and reinforced with virtual goods, points, badges and rankings.

Read the full article in this month’s issue of BtoB Magazine.