Posts Tagged ‘Facebook’

It’s Officially the #SocialMedia Era. Have You Joined the Conversation?

Friday, July 8th, 2011

The Impact of Social Media and Politics

The social media world went bonkers commenting on the Casey Anthony trial. Did you join in on the discussion?

The verdict was controversial. That’s a fact. Casey Anthony wasn’t convicted on murder charges related to the 2008 death of her daughter Caylee. Nobody saw that coming.

But, what was just as astounding was the immediate rush of information-sharing and discussion on social media platforms like Twitter and Facebook.

It seemed as if everyone, from celebrities to lawyers, to the common, every day person, had something to say about the trial itself, the verdict, or the Anthony family.

News sources are claiming that social media sites revolutionized the 36-day Casey Anthony trial. According to NewsMax.com, on Tuesday afternoon, following the announcement of a not-guilty verdict, the keywords “caseyanthony” appeared 34,000 times an hour on Twitter and “notguilty” appeared 20,000 times.

That’s stunning to say the least.

News media organizations and stations across the entire nation launched Twitter accounts and updated news stories on Facebook to give users up-to-the-minute coverage.

Both CNN and Fox News constantly had a live ticker on their online and mobile site.

Social Media’s Impact on Politics - Casey Anthony Trial

Social Media’s Impact on Politics - Casey Anthony Trial

Facebook users even took the news into their own hands.

At the time this article was written, the following Facebook pages were created followed with the number of “likes”.

  • Support Cindy Anthony – 7,266 likes
  • We Support George and Cindy Anthony – 4,194 likes
  • Casey Anthony Page – 21,832 likes
  • Casey Anthony Updates – 237,625 likes
  • **** Casey Anthony – 664,773 likes
  • Casey Anthony is guilty – 58,855

The numbers don’t lie. People had to log on Facebook and search for related terms. They not only knew who the Anthony family was, wanted information about the trial, but formed an opinion and wanted to support it the only way they knew how.

MSNBC.com reports that Twitter locked up at times due to users sending Tweets in rapid succession. Twitter was so overloaded with tweets when the verdict was read, the website appeared to freeze.

The Casey Anthony trial went viral. And thanks to social media, the world had easy access for three years to invest their time and emotions.

And because of that, the huge outcry appeared once the verdict was read.

Social media played a huge part in the world’s involvement and investment in the trial.

If it wasn’t for social media, would the country have reacted in the manner in which they did? Perhaps. But, probably with no where near the level of emotion, though.

To date, it can be argued that the Casey Anthony trial is the social media case of the century.

Only time will tell where the future of social media and politics lies.

In the mean time, we’ll be checking our “feeds” and “update alerts.”

Is Liking and Following Just a Numbers Game?

Friday, June 17th, 2011

100,000 “likes” on Facebook and 100 “followers” on Twitter. You’re company is rocking with your target audience. Or, is it?

Companies have become dedicated to obtaining a high number of fans on Facebook and followers on Twitter, thinking it’s going to boost the company image and increase business.

The numbers game is so appealing to companies because it’s simple and something tangible. They can see the numbers their competitor have and work to pass them.

Likes and Followers is Just a Numbers Game

"Likes" and "Followers" is Just a Numbers Game

What companies don’t know is that research has shown that fewer than 20% of visitors who “like” a business page on Facebook ever return. “Likes” are really pointless. They don’t add value to your company. What’s the point of having so many “likes” if the person has no intention of purchasing your product, or service?

Rather than spend all the company’s resources focusing on gaining so many “likes” and followers”, companies need to use the energy to engage with the audience through comments, re-tweets and discussions.

If companies are so focused on having the highest number of “likes” and followers, then they need to do something productive with all those people’s attention surfing the social networking sites.

Read the full article here.

The Rise of Local SEO Means the Death of Yellow Pages and Newspapers

Friday, June 10th, 2011

Using the Internet has gotten easier. The “World Wide Web” can now be used as the “What’s Down the Street Web” to help promote even the smallest, local businesses.

What does this mean for business owners? Quite a bit, actually.

1. Develop a Website. Believe it, or not, there are still some companies without a Website. Companies need a Web presence to display their products and services.

2. Add local flair. Use important, relevant keywords and content that can be found by local searches. ie – Portland landscaper, New York City limo service, etc.

3. Promote! Promote! Promote! Use every social media tool available to get the info out.

4. Make sure the updates and info contains local info all over the place – hours of operation, address, phone numbers, contact names, etc.

5. Register locally with directories like Superpages, YellowPages.com, MSN Local, Google Local and CitySearch, which are far more popular than that hefty book you’ve got laying around somewhere.

Courtesy of Si1very Flickr.com

Courtesy of Si1very Flickr.com

It’s a fact that when people need information, they search for it quickly online. Search engines have become one of the primary ways that people find products and services right in their hometown. The yellow pages and newspaper listings are becoming a figment of our imagination. Consumers even use the Internet in search of restaurants and shopping districts. This growing trend increases the need for small local business owners to master this thing called “local search.”

Local SEO
will help drive more customers and more revenue if used properly by incorporating it into the company Website and blog. An active online presence is a must in order to be known by customers who use the Internet.

Companies need to do everything to be found online in their city, community, neighborhood and state. Consumers always want what’s new and exciting. Because of this, companies must be willing to evolve by becoming more creative in following its customers. Local search engine optimization allows companies to connect with customers easier because it allows the Website to be recognized online.

The world’s going local. Companies need to adapt to the local search changes, or watch their competitor quickly rise.