Posts Tagged ‘internet business marketing’

SEO is Predicted to Dominate Internet Business Marketing

Monday, May 10th, 2010

According to a recent article on DirectNews.com, search engine optimization will become the most used Internet business marketing strategy in the future. Additionally, Wordstream director of marketing, Tom Demers believes , SEO is likely to stand out as the most effective and least costing form of Internet business marketing. More businesses looking for the best way to advertise to potential customers will begin looking into SEO whether it’s online or offline.
Demers also stated that social media plays a significant role in SEO and will only continue to grow because it allows you to build valuable relationships with customers and therefore create a reputation for your brand.
According to Direct News, Demers’ comments came after a poll by Practical eCommerce reported that 95% of online retailers see SEO as an important tool for their Internet business marketing. In the same poll, 83% of the participants said their Web sites are currently being optimized for Internet search engines such as Google, Bing and Yahoo!.
Looks like more and more companies are beginning to see how much an ethical SEO firm can help their business prosper. To request a free quote please contact our organic, white-hat SEO firm, Search Circus.

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Posted in Business Marketing Online | No Comments »

Internet Business Marketing News: Q1 Online Sales Show Mixed Results for Online Retailers

Wednesday, April 29th, 2009

According to the latest report from Internet business marketing tracker eMarketer, online sales from the first quarter of 2009 have been mixed. It appears as if the recession is being felt in online retail and Internet business marketing, but not to the extent of other business realms. And it even appears as if some Internet business marketing and online businesses and are doing better than they were last year at this point.

So here are some quick numbers: online sales have seen an 11% increase, but that doesn’t cover all areas on the online and Internet business marketing retail space. The eMarketer report says that only 58% of all those selling online have seen a significant increase in sales. The chart below shows that the biggest beneficiaries in the last quarter have been brands that sell goods directly from company Websites, while sales of web-only merchants have remained stagnant.

internet business marketing

internet business marketing

So what could account for the big boost for brands and not for web-only merchants? It could be that less people are visiting brick and mortar stores and more are simply buying online. Since many of these shoppers are new to online purchasing, buying direct from brand retailers offers some familiarity for these novice online shoppers.

So what does that mean? It means that there could be a possible silver lining here for online retailers and Internet business marketing professionals of all stripes. Look at it this way: there’s evidence that the recession is persuading more and more people to try online shopping. Even if their initial shopping experiences are with familiar brands and companies (like the online Nike or Apple stores) it’s very possible that they’ll soon branch out to try other online retailers. As new online shoppers grow more comfortable with the online shopping experience, they could start patronizing Web merchants of all types.

Or am I being too optimistic? Let me know what you think.

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Posted in Local Internet Marketing, Professional Search Engine Optimization | No Comments »

Why PPC Quality Scores are Good for You, Good for Users, and Good for Search Engines

Monday, November 10th, 2008

If you’ve ever talked to an Internet business marketing expert or Pay-Per-Click (PPC) professional, you may have heard the term “quality score” bandied about. Quality scores, like their name suggests, are a good thing in Internet business marketing. In a nutshell, the quality score is the search engine’s measure of how good your whole PPC Internet business marketing campaign is. PPC campaigns that have a good quality score are preferred by search engines like Google, and as a result those PPC Internet business marketing campaigns will perform better.

So how does one achieve a great quality score for their Internet business marketing? Like many things orchestrated by search engines, the formula is a secret. But PPC providers like Google also want the highest-quality text ads possible, so it wouldn’t be a good idea if they didn’t reveal some guidelines of what constitutes a good quality score for an Internet business marketing plan.

The good news is that achieving a high quality score for a PPC Internet business marketing campaign can be boiled down to two simple things that search engines want. Think of it as a two way street:

  1. They want Web users to find the advertisers offering the exact things the users are looking for
  2. They want advertisers to reach users who are searching for what the advertisers are offering.

When this happens, users receive PPC ads that are relevant to their searches and to their interests. They visit sites offering the goods or services they are looking for. They purchase from the PPC advertisers, who then get more revenue to spend on future search engine PPC campaigns.

Everybody’s happy.

But it wasn’t always like this. In the Paleolithic days of PPC, the best ad slots went to the highest bidders, regardless of whether the ad was relevant. This frustrated users. And frustrated users are less apt to buy things. It also frustrated Internet business marketing advertisers with relevant ads, as their “good” ads weren’t getting placed anywhere prominent on the search results page.

The highest bidders didn’t efficiently reach their audience. And search engines weren’t getting the revenue they expected. So while quality score may sound mysterious and vague, there really is a solid reason for its existence.

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Posted in Business Marketing Online | No Comments »