Posts Tagged ‘internet marketing campaign’

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Online Coupon Usage at an All-Time High During the 2010 Holiday Season

Wednesday, January 26th, 2011
Include online coupons in your Internet marketing campaign.

Include online coupons in your Internet marketing campaign.

According to CouponMountain.com reports, there was a significant ride in online coupon code usage this past holiday season. In addition to coupon usage increasing, according to ComScore, online holiday sales increased 12% from 2009. Because of CouponMountain.com, a highly trusted source for online coupons, coupon codes and other deals, shoppers were able to save an average of $32.40 during the 2010 holiday season using online coupon codes. Do you think that the abundance of online coupons encouraged more online shopping? Perhaps retailers should begin focusing their Internet marketing campaigns around coupons and special offers.

Get all the facts about using online coupons at InternetRetailer.com.

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Posted in Business Marketing Online | 1 Comment »

Web Design and Internet Marketing 101: Getting a Great Site Today

Monday, September 27th, 2010

According to B-to-B magazine, Web sites haven’t changed much since 2009. The recession prevented redesigns and other experiments and updates were made to most Web sites only when needed. However, now companies are beginning to update their Web site design as well as spend more time on their Internet marketing campaign. Here’s three easy ways you can improve your company’s Web site.

1. Add social elements to your Web site and build a reputation on social media networks. Start a Facebook fan page, make a Twitter account and post a video on YouTube. Remember to keep it fun but professional. This will establish an Internet presence that will attract new customers as well as earn you a good reputation in the industry. You’ll also be able to see what people are saying about your company and use criticism to improve your business.

2. Come up with a mobile app. People aren’t going straight to their computers in the morning anymore. They’re going for their iPhone, iPad or BlackBerry. According to B-to-B magazine, if your business can come up with a separate app for the iPhone or iPad, it will help boost loyalty. Don’t feel like you need to keep every element from your site on the app. The key is to keep it simple and easy to use with the most important and frequently-used functions at the top.

3. Make sure your Web site is user-friendly. Internet users today are used to mobile apps and widgets that make it very easy to do what they need to do. In order to make a user-friendly Web site design, keep fancy design elements to a minimum and focus on helping them make the most of their time on the site. Keep in mind that your Internet marketing campaign will be drawing in people who have never been to your site and you’ll want to make it simple for them to find their way. Also keep in mind that people may be looking at your site from their iPhone, so don’t use Flash and make sure navigation is easy to use no matter how large or small the screen may be.

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Posted in Online Social Networking, SEO Web Design | 1 Comment »

The Real Truth About Hitslink vs. Google Analytics

Thursday, June 17th, 2010

Using website analytics is an important part of a successful Internet marketing campaign. When looking for an analytics solution, there is a lot to consider. One of the decisions you’ll have to make is whether or not to use a free service, like Google Analytics or a paid service such as HitsLink. While free may seem to be always the best price, it’s also true that you often get what you pay for.

If you just want to know the basics, and can’t fit HitsLink into your budget, Google Analytics may be right for you. However, as you will see here, there are many advantages of using HitsLink over Google Analytics.

  • Unbiased Results. Because Google makes most of their revenue from advertising, they have incentive to overstate their results. Google also profits from click fraud, meaning they often won’t report it. Google is also biased when it comes to charging for AdWords. When using Google Analytics, Google knows how much you make with every click, and can charge you more if they know you are likely willing to pay it.
  • Privacy. Google Trends will share (with your competition!) your website traffic, visitor locations, and the search terms used to find your website.
  • Google Can Use Your Data Against You. When a customer visits your website, Google stores the website visit, and the keywords they searched for. The next time that customer gets online, there will be ads based on the data from their visit to your website, meaning there will be ads from your competitors.
  • Can Prevent Click Fraud. Click fraud is where someone (or a computer program) clicks on a PPC ad for the sole purpose of generating a charge per click, without having any interest in visiting the site. HitsLink can track and monitor this for you.
  • Results in Real-Time. Google Analytics refreshes their results every 24 hours, while HitsLink refreshes results in real-time.
  • Daily Backups. HitsLink does daily backups of your data. Google offers no such guarantee on how often, or if at all, they backup your data.
  • Customer Support. The HitsLink support staff is available via email and phone, while Google does not offer any free customer support.
  • More Detailed Information. HitsLink provides more detailed information than Google Analytics. HitsLink can provide you information on who visits your site, how they found you, how they navigate your site, whether or not they made a transaction, and how effective your advertising is.
  • Different Versions to Fit Your Needs. Depending on how much you want to spend, and what type of information your company needs regarding your website, there are three different versions of HitsLink to choose from.
  • Report Customization. You can customize your report to suit your needs and make accessing your data easy.

While Google Analytics might be a good option for a small company with a small budget, for most businesses HitsLink is clearly the preferred option. Google Analytics does provide you with some good information, the privacy issues and inaccurate results due to bias make this analytics tool not worth the risk. A tool like HitsLink can help you with the success of your Internet marketing campaign much more effective than Google Analytics.

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Posted in Business Marketing Online, Internet Marketing Training | 1 Comment »

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