Posts Tagged ‘internet marketing resources’

Internet Marketing Tips: Search Within Sites for Faster Research

Wednesday, April 22nd, 2009

Ever wanted to find this one particular page within a huge, sprawling Website—like Amazon or the BBC—but couldn’t for the life of you remember what the page was called? We have that and some other research and Internet marketing tips for anyone who wants to find things, fast.

If you’re like most of us, you’ve probably had a similar frustrating experience. Whether it was a story on CNN.com that you wanted to bring up to show someone or a cheap computer monitor you found on Newegg.com, and you just couldn’t remember that URL, there’s hope: Yahoo and Google have made targeted searching now easier than ever.

For example, say you really want to show a friend that story on CNN about a planned horse statue in the England that will be taller that the Statue of Liberty. But when you use the CNN search function, and type something like “England horse,” you only get horseback riding stories. Don’t worry. While large news site search functions are adequate, they still can’t match the sophistication of Google and Yahoo’s algorithms. So search CNN with Google or Yahoo instead. Here’s how: in the search box, type “Site:cnn.com England horse.” That “site:” command tells the search engine to look only within CNN.com for the story.

But that’s not all you can do. This handy guide lets you in on all the special tricks that you can apply to Google and Yahoo’s search engines that will make your Internet searching more targeted than ever. For budding Web content developers and SEO copywriters, the option to search exclusively within Website title meta tags could be extremely helpful. Just start off a search with “intitle:” as in “intitle: giant horse statue.”

There are also other Internet marketing tips, tricks and hacks available. There’s no telling how many ways these tricks could be useful. Have you found a unique use for these search terms? Let us know.

Google Releases New AdSense Internet Advertising Features

Wednesday, March 11th, 2009

Today, Google is rolling out a new AdSense Internet advertising feature, and this looks like its going to be an important one.

The new AdSense Internet advertising program will be partially based on users’ browsing habits and previous online behaviors. That means that if you’ve been shopping online for new sneakers, you can expect to see more ads for sneakers—even if you’re visiting a Website that’s not about sneakers at all.

The whole thing is done through a cookie that stores information on which sites you’ve visited. Google calls it interest-based Internet advertising.

While this feature is new to Google, Internet advertising programs similar to this have been used by several other major online advertisers already. But many may still worry about what personal information is being stored. Will users be able to opt out?

The good news for the privacy-minded is yes. Not only can users choose not to have their Internet usage tracked, but they can also view and even tweak the Internet advertising information that Google has about them. Google has also assured the public that it will not deliver ads based on one’s race, religion, sexual orientation, health or financial problems.

But Google (probably correctly) predicts that most users won’t be concerned enough to opt out of the AdSense’s interest-based advertising. And in addition, AdSense publishers can even choose to not be part of the new program. There was apparently some concern that the information appearing in the Internet advertising on AdSense publishers’ pages could potentially help their competitors. Don’t want to risk that? No problem—don’t opt in to the new program.

But if this interest-based Internet advertising turns out to be more profitable that the traditional AdSense, then there will probably won’t be many Website publishers too worried about giving their competitors too much information.