Posts Tagged ‘internet marketing strategies’

Internet Marketing Tips: 5 Reasons You Should Use A/B Tests to Create Better Landing Pages

Friday, March 25th, 2011

Although landing pages are crucial to the success of a company’s site, many marketers are not taking the time to enhance this element. In a recent webinar hosted by Marketo, the importance of landing pages was discussed. According to WhichTestWon.com, a site that focuses on collecting Internet marketing data, less than half of all marketing professionals are conducting A/B tests on their landing pages. By following a few simple tips and adding components to their landing page, such as an eCommerce offer, conversion rates are more likely to go up and more users will complete online forms.

Many marketers are wondering the same thing: what elements need to be monitored and tested on my landing page? Research has shown that by running A/B tests on the following five components of a landing page, conversions will increase and landing pages will become much more effective on the consumer.

  1. Buttons and Response Links: Button visibility can make all the difference in form fill-outs and response rates. The buttons on your landing page need to stand out and catch the eye of the consumer.
  2. Headline Copy: Try different formats and wording for your headlines. Sometimes, the short, catchy phrases work best, while other times, longer, more detailed keywords work best. It all depends on your audience and who you are trying to draw into the site.
  3. Distraction Removal: Conduct an A/B test to find out ways to improve and change the layout of your landing page. Pinpoint elements that are useless and are just creating clutter on the page, and remove extraneous copy or images.
  4. Images: Test out multiple images to discover the most effective display for your landing page. You can try using pictures of males versus females, different facial expressions, various races, etc.
  5. Forms: According to research collected from WhichTestWon.com, forms with fewer required fields actually received more completed submissions from qualified leads. If you have longer forms, break them up into different pages to avoid overwhelming the consumer.
  1. Buttons and Response Links: Button visibility can make all the difference in form fill-outs and response rates. The buttons on your landing page need to stand out and catch the eye of the consumer.
Headline Copy: Try different formats and wording for your headlines. Sometimes, the short, catchy phrases work best, while other times, longer, more detailed keywords work best. It all depends on your audience and who you are trying to draw into the site.
Distraction Removal: Conduct an A/B test to find out ways to improve and change the layout of your landing page. Pinpoint elements that are useless and are just creating clutter on the page, and remove extraneous copy or images.
Images: Test out multiple images to discover the most effective display for your landing page. You can try using pictures of males versus females, different facial expressions, various races, etc.
Forms: According to research collected from WhichTestWon.com, forms with fewer required fields actually received more completed submissions from qualified leads. If you have longer forms, break them up into different pages to avoid overwhelming the consume

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    Posted in Internet Marketing Training, social media marketing | 1 Comment »

    How Small Businesses Will Benefit From New Internet Marketing Strategies

    Wednesday, January 19th, 2011

    Attracting new customers to a company site can be challenging, especially for the technologically challenged. Oftentimes, it is hard enough to come up with the right Internet marketing strategies and most effective keywords to increase website traffic. Nevertheless, there is good news for small businesses who are struggling to promote their products/services.

    With the changing economy, the shift from text-only keyword searches is becoming more of a reality. Multi-media is becoming more influential and is a popular Internet marketing strategy for connecting with customers. Having videos and pictures in your blog can give your business the cutting edge against your competition.

    Text no longer dominates Google advertising, especially on product list ads and product extensions. Headlines are even being replaced by product images. With Google Boost in its testing phase, it’s inevitable that keyword research and bidding will be eliminated. Small businesses will soon have the ability to appeal to their target customers without even having a Website, but rather, a Google Places page.

    With the advent of hands-off advertising, small businesses will benefit from these new Internet marketing strategies. Once marketing methods become simpler, companies won’t have to worry so much about having big budgets for advertising techniques.

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    Posted in Local Internet Marketing | No Comments »

    Why Targeted Marketing will be One of 2010’s Most Important Internet Marketing Strategies

    Wednesday, December 16th, 2009

    internetmarketingstrategiesAccording to a recent report put together by Advertising.com and the Search Engine Marketing Professional Organization, some of the most underutilized Internet marketing strategies in 2009 were targeted campaigns. So will businesses and marketing companies finally discover the power of targeted marketing in 2010? It’s hard to tell. One of the chief obstacles for pursuing targeted Internet marketing strategies seems to be a misunderstanding of the nature of targeted ads. And its not just businesses who aren’t getting targeted marketing. Many Internet marketers themselves aren’t using targeted Internet marketing strategies either. According to the survey, only 30% of Internet marketers were using targeted display ads. What’s more, only 18% were using geotargeted ads, which many believe will see lots of growth in 2010. So what is targeted marketing? There are actually several aspects to targeted marketing. Here are the four most important targeted marketing strategies that all Internet marketers should be familiar with.

    Geographic Targeting – Currently one of the most talked-about Internet marketing strategies, geographic targeting lets marketers reach consumers where they are. With the increase in Internet-equipped smartphones, geographic targeting has the potential to reach consumers on a local level.

    Contextual Targeting — Probably the oldest and most well-known form of targeted Internet marketing strategies, contextual targeting is based on things like search engine results and specific Website content.

    Demographic Targeting — The rise of social media has made demographic targeting one of the more important internet marketing strategies. Marketers can tailor their ads to reach certain people based on things like age or gender.

    Time Targeting — While few Internet marketers are concerned with time targeting right now, expect this to become more and more important aspect of Internet marketing strategies. As real time search becomes more popular, so should time targeting. That’s because it can reach consumers specifically when they may need or want a certain product or service.

    A related study by Econsultancy and the Rubicon Project shows that those who have used targeting marketing online have already experienced positive results. It’s likely that the companies that are taking full advantage of targeted Internet marketing strategies will be primed in 2010 to overtake ones that aren’t.

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    Posted in Search Engine News | No Comments »