Posts Tagged ‘internet marketing strategy’

5 Ways to Use Internet Marketing to Boost Your Holiday Sales

Friday, October 29th, 2010

Photo by redstamp.com

Photo by redstamp.com

The Holidays are coming up fast. In addition to Black Friday, Internet retailers now have Cyber Monday (the Monday after Thanksgiving) to look forward to. Especially in this tough economy, you want to make sure you make the most out of your holiday sales. Here are 5 things you can do right now as part of your Internet marketing campaign, to help boost your sales for the Holidays.

1. Promote via Social Media
Facebook, Foursquare, and Twitter are all good avenues to get your marketing message out. If you belong to Foursquare, make sure to offer some Holiday deals for those who check in. Haven’t tried Facebook ads yet? This could be a good time to start. Ads on Facebook are generally cheaper than PPC ads, and you can run them for a day, a month, a year – however long you choose.
2. Optimize Your Holiday Content
If you add a holiday page to your website, make sure to optimize it with relevant keywords, META Tags, and lots of good quality content.
3. Offer Free Shipping and Promote It
Free shipping is a great way to entice customers. Many retailers, both big and small, offer free shipping around the Holidays.If you don’t, it might just be the deciding factor in your customers choosing a retailer who does. If you decide to offer free shipping, promote it across all your social media formats.
4. Run Holiday Themed PPC Ads
Adding words like “holiday,” “Christmas,” and “Hannukkah,” can help draw customers to click on your ads. And it’s better to start now rather than later – PPC ad prices are likely to go up in December.
5. Offer Gift Cards and Coupons on Your Website and in E-mail
A report by e-mail service provider CheetahMail has shown that offering gift cards can triple conversion rates. Offer gift cards for sale and make sure to promote it over e-mail and social media.

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SEO 101- 3 Tips for Marketing Your Business on Facebook

Friday, August 27th, 2010

More and more businesses are creating Facebook pages, but not all businesses actually know what to do with them. Simply having a page doesn’t mean you’ll get lots of new customers and visits to your official website. You need to know how to create and manage your page to get the most out of it.

Here are some excellent SEO 101 tips from Mashable

1. Update Your Page Regularly
A page with outdated or few discussions, posts, and comments gives the impression that your company is unprofessional, or doesn’t care to interact with their customers. These are obviously not impressions that you want to make. Update your page regularly with posts that contain relevant information, news stories, links to your blog posts, videos, etc.

2. Set a Goal
Decide what you want to achieve with your Facebook page. Do you want 10,000 “likes” by the end of the year? Do you want at least 5 comments on your page per week? Once you’ve set a goal, you have to decide what you need to do in order to achieve it. If you want more people to “like” your page, you may need to extend your network and promote your page. Post a link to your Facebook page on your website, blog, Twitter feed, and e-mails. If you want more people to comment on your page, post thought-provoking questions or post relevant interesting news stories that are bound to get people talking.

3. Post Photos and Video
People love pictures, and with the popularity of YouTube, they obviously love videos as well. This is especially helpful if you want to show off certain products or the results of your services (if you run a hair salon, for instance, post before and after pictures – with customers’ permission, of course!). You can post videos to your page that show tutorials on how to use your products, or a bio on the company.

There is a lot more to Facebook, but using these three tips will help set you on the right track. Contacting our local SEO firm can help you learn more about what you can do to build your Internet marketing strategy and get the most out of an effective social media marketing campaign.

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Posted in Internet Marketing Training, Online Social Networking | 2 Comments »