Posts Tagged ‘internet marketing tips’

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Internet Marketing Tips: 5 Reasons You Should Use A/B Tests to Create Better Landing Pages

Friday, March 25th, 2011

Although landing pages are crucial to the success of a company’s site, many marketers are not taking the time to enhance this element. In a recent webinar hosted by Marketo, the importance of landing pages was discussed. According to WhichTestWon.com, a site that focuses on collecting Internet marketing data, less than half of all marketing professionals are conducting A/B tests on their landing pages. By following a few simple tips and adding components to their landing page, such as an eCommerce offer, conversion rates are more likely to go up and more users will complete online forms.

Many marketers are wondering the same thing: what elements need to be monitored and tested on my landing page? Research has shown that by running A/B tests on the following five components of a landing page, conversions will increase and landing pages will become much more effective on the consumer.

  1. Buttons and Response Links: Button visibility can make all the difference in form fill-outs and response rates. The buttons on your landing page need to stand out and catch the eye of the consumer.
  2. Headline Copy: Try different formats and wording for your headlines. Sometimes, the short, catchy phrases work best, while other times, longer, more detailed keywords work best. It all depends on your audience and who you are trying to draw into the site.
  3. Distraction Removal: Conduct an A/B test to find out ways to improve and change the layout of your landing page. Pinpoint elements that are useless and are just creating clutter on the page, and remove extraneous copy or images.
  4. Images: Test out multiple images to discover the most effective display for your landing page. You can try using pictures of males versus females, different facial expressions, various races, etc.
  5. Forms: According to research collected from WhichTestWon.com, forms with fewer required fields actually received more completed submissions from qualified leads. If you have longer forms, break them up into different pages to avoid overwhelming the consumer.
  1. Buttons and Response Links: Button visibility can make all the difference in form fill-outs and response rates. The buttons on your landing page need to stand out and catch the eye of the consumer.
Headline Copy: Try different formats and wording for your headlines. Sometimes, the short, catchy phrases work best, while other times, longer, more detailed keywords work best. It all depends on your audience and who you are trying to draw into the site.
Distraction Removal: Conduct an A/B test to find out ways to improve and change the layout of your landing page. Pinpoint elements that are useless and are just creating clutter on the page, and remove extraneous copy or images.
Images: Test out multiple images to discover the most effective display for your landing page. You can try using pictures of males versus females, different facial expressions, various races, etc.
Forms: According to research collected from WhichTestWon.com, forms with fewer required fields actually received more completed submissions from qualified leads. If you have longer forms, break them up into different pages to avoid overwhelming the consume

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    Posted in Internet Marketing Training, social media marketing | 1 Comment »

    Internet Marketing Tips: How To Create a Superior Online Community for Your Business

    Monday, January 17th, 2011
    These Internet marketing tips will help you build a successful online community.

    These Internet marketing tips will help you build a successful online community.

    Today, there aren’t many businesses that have figured out how to use social media marketing properly to build a functional online community that their company can benefit from. Even if you know the importance of creating a great online image and community you may not know how to achieve it. Here are some Internet marketing tips provided by Mashable that can help you build an online community that will increase brand awareness, drive traffic to your Website and increase your business and customer loyalty.

    Identify your business objectives. Make sure you define what business objectives you want to accomplish before you begin creating your online community. The purpose of your online community could include support, digital marketing or networking. However keep in mind that your community should also be somewhere for your members to meet their objectives such as finding the answer to a question or connecting with other people with their same interests.

    Be personal. Making your online community more personal rather than business-like will increase success. People use social media for communication above all else, so if all of your posts look like marketing posts or advertisements, your community will fail. It’s important to include a mix of advertise-y posts along with fun, interesting information that will keep members engaged.

    Become a news source. Concentrate on making your online community a one-stop-shop for its members for news and information about a particular subject they are interested in. If you achieve this, you know people will keep returning to your site as well as recommending it to others as long as you keep the information interesting and up to date. You’ll also gain credibility for your business which will increase trust and sales.

    Ask for opinions. The beauty of social networking online is that you can interact with the customers directly. If you’ve just released a new product, ask them what they think. Then use their opinions to improve on the product in the future or create new products that you know they’ll enjoy.

    Give online community members privileges. This will provide an incentive for people to join the online community. Give your members access to special online content, new information, discounted products or contests.

    For more Internet marketing tips on how to create a superior online community for your business, read the full article on Mashable.

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    Posted in social media marketing | No Comments »

    PodCamp Cleveland 2010 Provides Internet Marketing Tips to Attendees

    Monday, May 3rd, 2010

    This past Saturday, the very first PodCamp Cleveland occurred at the Cuyahoga Valley Career Center. PodCamp is an “un-conference” that is meant for business professionals, Internet marketing gurus, entrepreneurs, college students and high school juniors and seniors who are interested in learning and sharing information and tips about social media and Web 2.0 marketing.

    The PodCamp was sponsored by the Cleveland SEO firm, Search Circus as well as a few other contributors, and attracted about 75 attendees, some from as far away as Canada. Sessions provided attendees tips on how to use blogs, email marketing, social media marketing, Twitter, podcasting and more for business, were offered for free at PodCamp Cleveland. Internet marketing tips galore were given at the sessions, which were taught by successful Web 2.0 experts who knew they had valuable knowledge and wanted to share. Even Search Circus CEO, Wendy Suto taught a session about understanding how to use SEO to increase Website traffic and gain more business.

    Not only were business professionals able to learn about how to advance their business using Web 2.0 marketing, but they were also able to network with each other and by the end of the 7-hour day, many connections were made. PodCamp Cleveland 2010 was a great success and at the end of the day there many people who wanted to volunteer, sponsor or speak at PodCamp Cleveland 2011, which is set to be held on Saturday, April 30, 2011.

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    Posted in learn SEO, social media marketing | No Comments »

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