When Google released its new search product, Google Instant, many Internet marketers feared the worst. It was thought that organic SEO would disappear or change drastically. However, during a recent Webinar, speakers Ian Everdell and Erez Barak addressed all lingering questions about Google Instant and its affect on organic SEO. Here are the questions asked and the information they revealed.
What are the core features in Google Instant? Google Instant features dynamic search results, meaning you do not need to hit enter. It also features predictions, meaning it tells the user what it thinks they’re searching for. It also allows users to see search results in real time.
What are the predictions based on? Google takes many things into consideration when making predictions including your location, popular searches, your personal search history and recent and trending searches.
Does Instant really save time? According to the Webinar, it saves about 2-5 seconds per search. This means it saves 33 million user minutes per month.
Is Instant the end of SEO? No. The basics of organic SEO search have not changed. The Google algorithm hasn’t changed and the fundamentals of SEO are 100% intact.
Do search marketers need to optimize for partial keywords? No. Google is not presenting results for partial queries and shows the results for its best guess at you’re searching for.
How will this affect the long tail keywords? More users may search for the suggested queries. If you’re already ranking well for a certain suggested query it can work in your favor because the long tail keyword may be covered within.
In conclusion, Google Instant has not changed organic SEO and Internet marketers can keep using the techniques they have been using.

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