Many owners of e-commerce Web sites do not bother with any type of search engine optimization, simply because they don’t think it works for online stores. However, the truth is that organic SEO can greatly help online stores gain Web site traffic which will in turn boost more sales. Here are some organic SEO tips from Helium.com especially for e-commerce sites.
Domain Name: Make sure your domain name is something that’s easy to remember and describes exactly what your store is.
Page META Tags: Each page of your Web site should have a specific META title, description and keywords. Search engines use the META information to index the pages of your site. Make sure to give a name or a title to each category and product. Make sure the titles are very descriptive and under 70 characters long. The META description should include keywords and be less than 200 characters long. The keywords need to be phrases you think someone would use when trying to search for a product or specific item in your store.
Page Content: Make sure to write a description about each product. One of the biggest mistakes e-commerce sites make is forgetting to put text on the product pages. This is very important for the search engines to index the page. The text should include the name of the product, the brand and specific features that make it different from other products.
Images: Make sure to add tags and descriptions to all images. This gives search engines more content to index. Image tags need to tell what the photo is about using keywords. Include the type or product, the brand and the product’s uses.
Customer Reviews: Having user-generated content on your site allows the content on your site to charge often, which lures search engines back to index more pages. Also user-generated content encourages company-client interaction, allows customers to interact with the company and each other and give feedback on the products they’ve purchased. Customer feedback also works to improve your online credibility because people will be more likely to buy from your store if they read notes from other satisfied customers.
Using organic SEO on an online store site is very similar to optimizing any Web site. Regular updates show your customers as well as the search engines that you care and once you begin to add SEO to your e-commerce Website you’ll start noticing more traffic which will turn into more profits. For more infomation, read the full article on Helium.com.
