Posts Tagged ‘marketing online’

How to Make an SEO-Friendly Video for Marketing Online

Wednesday, December 15th, 2010

Online videos are becoming increasingly popular and businesses are taking note. Many are using videos to promote their brand online in order to sell more of their product or service. Making sure to use video SEO to make sure your short movie is seen by the right target market is just the beginning. Aren’t sure how to create a video for marketing online? Follow these tips and you’ll have one completed and ready to go viral in no time.

Show the real side of your business. Don’t just try to force the same boring marketing video onto your customers. Make sure your video shows the real business, why your customers can trust you and how your business can help them.

Keep your video short and simple. No one wants to watch long videos online. So keep your video short and to the point. Don’t try to pack too much information into one video. Keep the length at about 2 minutes. If you feel you have more to share, make a series of short videos that people can view.

Keep your audience in mind. The key to creating a successful marketing video is to know who your audience is. Make sure the video you create will appeal to your target audience and provide them with the information they want and need about your business.

Make it fun. The most successful marketing videos are the ones that use comedy. They are memorable and enjoyable to watch. People are more likely to share a funny or thought-provoking video with friends, which is how your video will go viral. If you create a funny concept that people will want to share, your video will have the highest success rate.

Use YouTube. Since so many people are already visiting the popular site daily, why fight the crowd? YouTube allows its users to fill out the META tags, such as title, description and keywords to help with the video SEO aspect. This will allow people to find your video through search easily. Your video will even be able to show up in Google search results, giving it an even greater chance of being watched.

Track the success of your video. Use TubeMogul video analytics to track the views of your online video. Use these findings to improve your videos, tags, length and more.

The Real Truth About Email Marketing Online

Monday, August 23rd, 2010
Find out the truth about email marketing before you begin building your online reputation.

Find out the truth about email marketing before you begin building your online reputation.

Many companies rely on email marketing to boost their online reputation, gain more customers and get news and information to current customers. Email marketing can be a wonderful tool when used with a correctly, however, there is a fine line between a welcomed email newsletter and spam. There are plenty of myths and truths drifting around in cyberspace about email marketing. Being able to distinguish myths from reality will help you go about using email marketing online to increase business, not hurt your reputation.

Here are 5 common email marketing myths that David Fowler recently discussed in his email deliver-ability webinar.

Myth #1: There’s a magic list of words that can’t be used in the content of the message. The truth is, there are certain words that may get the email flagged as spam. However, the online reputation of the company has more influence than the content. Avoid using phases and words like call now, don’t delete, get paid, get started now, get it now, join millions of Americans, no cost, no questions asked, etc.

Myth #2: A confirmed opt-in recipient won’t hit the spam button. In reality, even if someone opted-in for the email message, everyone hits the spam button once in a while, so don’t think you have a guaranteed recipient just because they’ve opted-in.

Myth #3: The definition of spam is abusive email. The real definition of spam is unwanted email. This means that even if you’re only sending out an email once a month, if you’re sending it to opt-out recipients who don’t want the email, you’re spamming.

Myth #4: “My sales will decrease if I use ‘confirmed opt-in.’” Your sales won’t decrease for using confirmed opt-in emailing. Actually you’re building consumer trust, which will earn you a more loyal customer-base.

Myth #5: Authentication will get you delivered to the inbox. The truth is, authenticating messages allows you to manage your sender reputation, and it’s only the first step to building your email marketing identity. Once you’ve made a good reputation, your message is more likely to be delivered to the inbox and read.

Keeping these 5 myths and truths in mind when building your marketing reputation online will help your company have more success in e-marketing which in turn will help you gain more loyal customers.

Marketing Yourself Online Using Facebook Connect and Simply Hired

Monday, April 26th, 2010

Job search engine, Simply Hired has recently merged with social media giant, Facebook to create one easy and effective way for job seekers to market themselves online and reach out to potential employers or connections within a certain company that is currently hiring.

The Simply Hired Facebook application lets job seekers view job openings at their Facebook friend’s companies. Also they can send messages to those friends to see if they can help them with attaining a job. In the business world, we all know that landing your dream job is a lot about who you know. With this Simply Hired Facebook application people can easily use their connections to get a step ahead of the competition during their job search.


Another great feature of the Simple Hired Facebook application is that while on SimplyHired.com, job seekers can also interact with their Facebook profile and friends to receive customized job recommendations from Simply Hired. This personalization of the individuals job search makes it much easier to figure out which employers in a sea of position openings would be best worth their time.


Simply Hired merged with social network, LinkedIn not too long ago, and now by adding Facebook, when people log in they can see their Facebook connections as well as their LinkedIn connections. Clearly, if you are on the prowl for a new job and not using social media networks for marketing yourself online, you should be. Not only will social media continue to play a huge part in job seeker’s lives in the future, but it’s also becoming an indispensable resource for businesses to find worthy candidates to fill their open positions and for marketing purposes to reach potential customers online.