You may think that Facebook is only good for catching up with old friends if you don’t know that Facebook attracts millions of visitors each month. According to SearchWatch.com, Chitika, which is an on-line advertising network, held a study in September on the most loyal social network visitors. The study showed that Facebook is the only social network site that attracts the most loyal visitors, who visit Facebook four to five times a week. This makes Facebook a great site for marketing online.
Now that you know Facebook retains the most visitors out of all the popular social networking sites, you may be enticed to market online using Facebook to reach those millions of loyal visitors to try to make them your loyal customers. Here is how you can do it:
Make your Facebook Page Popular
- Offer a discount or prize drawing for customers who become fans
- Let your fans know you appreciate their feedback on your products and services
Talk to Your Fans
- Talk to your fans to keep them interested in your page
- Use videos, photos, messages, or links to each fan to engage them.
- Look at the demographics of your fans, since Facebook makes that capable, to properly target your fans
- Use the Facebook Insights tool, which allows you to see what content is favorable among fans
- Make fans aware of your blocking policy and use it sparingly so you won’t cause fans to not want to engage in your conversations
Optimize Your Facebook Page
- Search engines index Facebook updates in their search results, so keep your page updated often
- Use keywords in your content and titles
- Use content that is interesting
- Become a fan of as many people as you can
- Invite people to share your content
Search Circus can help you optimize your Facebook profile, create business fan pages, groups and market your business online. Call us about special social network and buzz marketing programs today.
