Posts Tagged ‘Online Social Networking’

The Social Media Revolution: Are You Connected?

Thursday, June 30th, 2011

Today celebrates the revolution in the way the cyberworld is changing how the real world relates to one another – through social media. It’s hard to deny the fact of the impact social media is making on us as a society.

Social media has offered people a voice.

It has helped us reunite with old grade school and high school classmates, stay connected with  friends and family throughout all parts of the world, discuss current news headlines and allow the average person walking down the street to report on world events, as seen through Twitter and Facebook from the streets of Cairo, Libya and Egypt during the past year.

Throughout the past year, we’ve seen Facebook pages smothered with protest and riot plans, photographs uploaded to Flickr and Photobucket and video clips posted onto YouTube. We saw the riots and protests of other countries being displayed through text messages, cell phone images, Twitter posts and Facebook updates.

A global revolution was being created with social media.

Facebook: Numbers Don’t Lie

According to the second annual Arab Social Media Report by the Dubai School of Government and posted on Christian Science Monitor, a quarter of all Facebook users in the Middle East are Egyptian. From January to April this year – the height of the Tahrir uprising – membership on the social site increased by 2 million, the report says.

Although the site is relatively new, its power is undeniable.

eMarketer estimates 132.5 million people in the US will be using Facebook this year, and by 2013, that number will increase to 152.1 million.
Pause. Take a minute to let that soak in. It’s quite astonishing news.

The growth will be driven primarily by increased use among older baby boomers and seniors. Teens and young adults will continue to be the core of Facebook’s audience.

Social Media Day Has People Connected

Social Media Day Has People Connected

Social Media Evolution: The Impact on Our Lives

The evolution of Social Media is happening right before our very eyes. It’s not only changing the way we all live in the present, but it’s also going to affect how we exchange information and live in the future.

Social media has impacted our society and infiltrated the way in which we do everything – literally. From finding the latest deals on food items at local grocery stores, reading reviews on local handymen, having discussions on world news through Twitter and Facebook, hosting Webinars on various topics and so much more!

The obvious factor that social media is becoming so huge is that it’s social. We as humans, for the most part, enjoy socializing with others. Why wouldn’t we enjoy and latch onto technology that enhances our ability to socialize not just with people from our own country, but from all parts of the world? We want to interact with others and have as many discussions as possible on endless topics.

Since 2008, users of social media have nearly doubled, according to a survey released this month by Pew Internet, a project of the Pew Research Center. 59%of Internet users say they use at least one social networking site, such as Facebook, Twitter, LinkedIn, or MySpace.

Only time will tell how much more we can learn and interact with the Internet and if people will continue to accept it with open arms.

Are you ready? Get your seatbelt on. It may be a bumpy ride.

What Small Businesses Really Want: Spreading The Word Online Through Social Media Marketing

Thursday, March 31st, 2011

These days, getting the word out about your product is imperative to the success of your business. This holds especially true for small businesses. Word-of-mouth has proven to be a successful strategy to promote brand awareness, generate leads, and increase overall sales and profits. However, social media is making a lasting impression for small businesses as well.

According to the Search Engine Marketing Professional Organization (SEMPO), Social Media has made its way into the top online marketing channels for small businesses. Although company websites are still the top method of generating traffic and drawing in new customers, the Internet and search engines rank second in spreading the word about brands.

As the number 2 online marketing effort for small businesses, social media has been used by 44% of survey respondents for their marketing campaigns. Furthermore, the March 2011 survey from SEMPO showed that more small businesses were planning to add social media to their marketing strategies this year. Yet another survey conducted in February 2011 by MerchantCircle revealed that 70 percent of small local businesses in the U.S. used Facebook for marketing.

3 Ways to Use Social Networking Sites to Boost Sales Online and Profit!

Friday, March 11th, 2011

Does your company use social networking sites for online marketing campaigns? If not, you may be surprised by the impact social media really has on consumers and their buying decisions. Did you know that the average Facebook user spends nearly 6.5 hours per week browsing the site? Were you aware that 90 percent of companies use LinkedIn as their primary marketing and business tool?

The number of users online registered on social networking sites is alarming. In fact, if the total number of Facebook users represented a country’s population, Facebook would be the 3rd largest in the world! With all these facts in mind, more companies are starting to realize just how beneficial social media can be when it comes to boosting sales and making large profits.

Wondering how to gain an edge on your competitors online through the use of social media? Here’s how to drive traffic to your site and obtain leads on the three major social networking sites: LinkedIn, Twitter and Facebook.

  1. LinkedIn: For this site, your company needs to pick an effective, relevant keyword to implement in your profile. The keyword should be relative to your main services/products. Once you have determined what keyword to use, there are 5 areas you need to insert your keyword in the profile: headline, current work experience, past work experiences, summary, and specialties.
  2. Twitter: In order to drive traffic to your site and receive key leads, there are three things you need to keep in mind. First, you should constantly be adding friends to your profile. Next, you should always remove the friends who don’t follow you back, because they are just taking up space on your profile and are wasting your time. Lastly, it is essential to always interact with and engage your followers.
  3. Facebook: Create ads to entice and engage users. The best thing about these ads is that you can customize them for specific audiences. Facebook allows you to target users based on many influential factors, such as demographics, age, gender, and likes/interests.