How could email, the communication service that brought millions onto the Web in the first place, possibly die? Well, email will probably always be around in some form, but trends show that younger generations prefer to communicate through other mediums like social networks, instant messaging and text messaging. This is something that savvy online marketing and promotion companies are catching on to.
This should be no surprise to anyone who knows a teenager. To most of them, email is only for formal communication, and not a means to connect with friends and peers.
So what does this mean for online marketing and promotion? While email newsletters are still a valuable marketing tool, companies that want to reach customers in a more “non-formal” setting are going to have to use Webapps like Facebook, LinkedIn and Twitter.
