Posts Tagged ‘Organic SEO’

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Top 4 Things an Organic SEO Firm Would Never Do

Monday, June 21st, 2010

Many people are unaware of the fact that there are two kinds of SEO firms. Organic, white hat SEO firms, follow Google’s terms of service, don’t spam and don’t endanger your Web site of getting blacklisted. White hat SEO firms organically raise your Web site’s page rank by using keywords, submitting articles and press releases, creating traffic with blogs, social media links and many other techniques. However, there are black hat SEO firms that boost your Web site traffic unethically. These are SEO firms that put your site in danger of being blacklisted on Google which will guarantee that it is never found by anyone. To spot which SEO firms are organic, white hat firms and which are black hat, read the following list of 4 common techniques of black hat SEO firms.

Hiding content. Many black hat SEO firms hide content within the HTML coding of your Web site. One way they do this is to use comment tags to stuff keywords. This will be invisible to the site visitor but not to the search engines, which do not like keyword stuffing. Keyword stuffing is one way to get your site blacklisted and if you don’t check the HTML coding your SEO firm is providing you with, you could be in danger.

Keyword Stuffing in META tags. Organic SEO firms never keyword stuff because they know how many keywords they can use without overdoing it. However, black hat SEO firms will keyword stuff to get your site ahead at first, but eventually you’ll get caught. The META title, description and keywords should each contain a certain amount of keywords, and any more can hurt your site. The META title should contain one keyword that describes your site overall. The META description can contain one or two keywords that describe why your site is online. The META keywords section should have 3-5 keywords that you want your site to be found for. Any more than this amount of keywords in the META tags can be seen as unethical and can put your site in danger of the blacklist.

Link farming. Link farms are pages that have no other purpose than to list links of unrelated Web sites. They won’t provide any more traffic and if you participate in link farming you run the risk of getting blacklisted. Having a resource page is a better idea, this is where you can list links that are related to the content of your site to provide more information to the visitor. If the sites you link to agree to link back to you, that is an example of honest, ethical, organic SEO.

Doorway/Gateway Pages. These are pages that are designed for search engines. They’re fake pages that are stuffed with keywords and are highly optimized for 1 or 2 keywords that link to a landing page. The typical visitor will never see these pages because they’re automatically redirected to the target page, however the search engines can see them and will flag your site as spam and ban your site from appearing in the search engine results.

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Posted in Ethical Search Engine Optimization | 2 Comments »

What Does Google’s Caffeine Mean for Organic SEO?

Wednesday, August 12th, 2009

organicseoIf you haven’t heard of the latest big story out of Google—news of its new, upgraded search engine—don’t worry. Google did such an excellent job of keeping this story under wraps that it caught most in the tech news industry off guard. Code named “Caffeine,” this new engine promises better speed accuracy and breadth of user searches. If you’re interested in the organic SEO potential of Caffeine, you can test drive the new version here, in Google’ sandbox.

Along with a lot of other organic SEO and Internet marketing blogs, we’ve been spending plenty of ink covering Microsoft’s new Bing search engine. Google’s Caffeine seems to be an attempt to counter that buzz surrounding Bing and the recent Microsoft/Yahoo deal. So how does Caffeine stack up for organic SEO? If you believe the BBC headline, Google’s new search engine “puts Bing in the shade.” OK, that headline’s a bit misleading, since they’re just quoting a U.K.-based organic SEO Internet marketer, but he makes a good point here:

“Trouble is, Bing presents itself as an alternative to something that users are still – for now – happy with,” (Martin McNulty of search marketing specialist Trafficbroker) added.

So what makes the new Google better than the Google we all know? Caffeine sports three major improvements that anyone involved in organic SEO should note:

  1. Speed: Search results are now delivered faster than ever. Were you satisfied with Google’s previous speed limit? Most people likely were, so this isn’t the most important refinement. Still, Google’s new speediness is impressive. A search for my neighborhood, “Tremont in Cleveland, Ohio” in the old Google engine returned results in .41 seconds—not bad at all. But the same search in Caffeine returned results in .1 seconds. That’s four times faster. Right now, Bing doesn’t display how fast it generates results.
  2. Accuracy: This may be the improvement that users will care about the most. But how can you measure accuracy? Search accuracy is a pretty subjective quality. I Googled “What is the future of search engines” in both the old Google and Caffeine. The first four results were the same, but Caffeine inserted a BBC roundtable chat in the fifth spot, where the older Google search listed an academic paper. I’m guessing that most people would be more interested in the BBC segment than on reading a paper, so we’ll assume that’s what Google means by “better accuracy.” Keep in mind that a lot of other features of the new search engine, like real time updates, haven’t been implemented yet. Which brings us to…
  3. Breaking News: Right now, Caffeine doesn’t seem to be much better than the older Google engine at returning up-to-the minute news results. Although it looks like Caffeine seems to update news faster.
  4. Index Size: Caffeine is not only faster, but it returns more results. A search for “mice” on Caffeine returns 54.5 million results, where the same search on the old Google engine brings up 49 million. A Bing search returns 23.7 million results.

So what does this all mean for users, Webmasters and organic SEO specialists? The first is that Caffeine is fast. This may not be such a big deal when searching from your computer, but it could mean far faster results when searching with a mobile or smartphone. Also, Caffeine relies on keywords a lot more. This means that organic SEO strategies could change drastically, as longer keyword strings are now more important than ever. Caffeine also signals that real time search is the next big thing. Google is not only competing with Bing this time around, but also with Twitter and Facebook.

Of course, that’s not nearly the end of researching the changes to organic SEO that Google’s new search engine will bring. Stay tuned to our blog. We’ll let you in on the latest developments in organic SEO as soon as we learn them.

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Posted in Ethical Search Engine Optimization, Organic SEO | No Comments »

What are the Best SEO Web Design Strategies for Bing?

Wednesday, July 8th, 2009

bing1Have you binged yet? As in, have you tried Bing, Microsoft’s new search engine? Go ahead and give it a spin now, if you haven’t. You’ll find that, aside from the photos of grand vistas that greet users on the front page, there isn’t much on the surface that makes it much different from Google, Yahoo or Microsoft’s old search engine. But of course there’s a lot going on underneath those serene pictures. Whether or not Bing will be able to take some search-engine market share from Google remains to be seen. But initial reviews have been generally positive, and Bing already has more users that the old MSN search.

Which brings us to the point of this blog post. What SEO web design strategies will it take to get great rankings in Bing? The good news is that a site with an SEO web design that’s primed for great Google results should be ready for great Bing results, too. Here’s what you need to know about SEO web design to rank high in Bing.

Great content—No secret here. If you’ve talked to any SEO web design professional worth his or her salt, they’ve told you this. And since Bing displays its search results a little differently than Google, unique content may even be more important in Bing.

A well-structured site—On its info page, Bing makes it clear that a technically efficient and sound Website is key to getting good rankings. That means that your SEO web design code needs to be properly validated, and all your links need to be working. Like other search engines, Bing prefers static URLs over dynamic URLs.

Good inbound links—Maybe even more than Google, Bing likes to see a lot of incoming links from good sites with authority.

Good keyword placement—Be sure that your SEO web design, your page titles, H1 tags, H2 tags and link text contains good, relevant keywords.

Those are the basics. There’s still a lot to learn about Bing, and you can be sure that we’ll let you know about any new Bing tips and tricks. For now, if you want to learn more, you can check out the Bing Webmaster Center for some more SEO web design information.

Watch Video About Bing.com:
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Posted in Meta Tag Optimization, best search engine positioning | No Comments »

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