Posts Tagged ‘Organic SEO’

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Everything You Need to Know about Google Instant and Organic SEO

Monday, November 22nd, 2010
What impact does Google Instant have on organic SEO? Photo courtesy of Ghacks.net.

What impact does Google Instant have on organic SEO? Photo courtesy of Ghacks.net.

When Google released its new search product, Google Instant, many Internet marketers feared the worst. It was thought that organic SEO would disappear or change drastically. However, during a recent Webinar, speakers Ian Everdell and Erez Barak addressed all lingering questions about Google Instant and its affect on organic SEO. Here are the questions asked and the information they revealed.

What are the core features in Google Instant? Google Instant features dynamic search results, meaning you do not need to hit enter. It also features predictions, meaning it tells the user what it thinks they’re searching for. It also allows users to see search results in real time.

What are the predictions based on? Google takes many things into consideration when making predictions including your location, popular searches, your personal search history and recent and trending searches.

Does Instant really save time? According to the Webinar, it saves about 2-5 seconds per search. This means it saves 33 million user minutes per month.

Is Instant the end of SEO? No. The basics of organic SEO search have not changed. The Google algorithm hasn’t changed and the fundamentals of SEO are 100% intact.

Do search marketers need to optimize for partial keywords? No. Google is not presenting results for partial queries and shows the results for its best guess at you’re searching for.

How will this affect the long tail keywords? More users may search for the suggested queries. If you’re already ranking well for a certain suggested query it can work in your favor because the long tail keyword may be covered within.

In conclusion, Google Instant has not changed organic SEO and Internet marketers can keep using the techniques they have been using.

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Posted in Organic SEO | 1 Comment »

“Back to School” Season is Here: Get in the School Spirit and Learn SEO Basics

Monday, August 30th, 2010

Fall is fast approaching and with the kids heading back to school this week can you think of a better time to work on your own education? Whether you’re a business owner or employee, it’s a great idea to learn SEO basics to boost your company’s Website traffic and increase sales. This fall there will be plenty of opportunities to learn about social media and how it can help your Website SEO. Take one of these classes to find out how you can connect directly with customers through social media and increase your profits.

Intro to Twitter – Are you on Twitter but unsure of where to start or what to do? This hands-on course focuses on finding other ways to write and post tweets. Twitter is a great way to see what people are saying about your company as well as announce company news, promotions and sales to your customers and potential customers. Take this class for $25 on September 14, 2010 from 6:30-8:30pm and jump start your social networking through Twitter.

Twitter for Business (Advanced) – How do you interact with clients or customers online? Want to learn how to connect with professionals in your industry? This course will focus on using Twitter tools and apps to advance your business and increase your profits. Class will be held on September 28, 2010 from 6:30-8:30pm for a $25 fee.

Intro to Facebook – If you’ve heard about Facebook but aren’t sure what it can do for you, take this special introduction class and learn the basics of this powerful social network and find out how you can start connecting with people all over the world. Class will be held on September 21, 2010 from 6:00-9:00pm for a $35 fee.

Facebook for Business (Advanced) – As a business owner or professional you know it’s all about connections and networking. Many of your competitors are using Facebook and if you’re not, taking this class will help you get started and begin connecting with customers and potential customers all over the world. Find out how Facebook can become a powerful marketing tool and even how to pitch using Facebook and social media to your employer. Class will be held on September 22, 2010 from 6:00-9:00pm for a $35 fee.

Intro to LinkedIn – Find out how to build your professional network online as well as help the people you trust in return. LinkedIn is an amazing networking tool. During class you’ll set up an account as well as learn how to begin connecting with people in your industry. Learn about LinkedIn groups, discussions and many other features and how you can use LinkedIn to grow your business. Class will be held on November 4 from 6:00-9:00pm for a $35 fee.

Learn SEO and social media basics by taking any or all of these inexpensive classes held at Polaris Career Center in Cleveland, Ohio and you’ll surpass your competition with online sales, jump start your online reputation and boost your sales.

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Posted in learn SEO | No Comments »

How E-Commerce Stores Can Benefit Greatly from Organic SEO

Wednesday, August 18th, 2010

Many owners of e-commerce Web sites do not bother with any type of search engine optimization, simply because they don’t think it works for online stores. However, the truth is that organic SEO can greatly help online stores gain Web site traffic which will in turn boost more sales. Here are some organic SEO tips from Helium.com especially for e-commerce sites.

Domain Name: Make sure your domain name is something that’s easy to remember and describes exactly what your store is.

Page META Tags: Each page of your Web site should have a specific META title, description and keywords. Search engines use the META information to index the pages of your site. Make sure to give a name or a title to each category and product. Make sure the titles are very descriptive and under 70 characters long. The META description should include keywords and be less than 200 characters long. The keywords need to be phrases you think someone would use when trying to search for a product or specific item in your store.

Page Content: Make sure to write a description about each product. One of the biggest mistakes e-commerce sites make is forgetting to put text on the product pages. This is very important for the search engines to index the page. The text should include the name of the product, the brand and specific features that make it different from other products.

Images: Make sure to add tags and descriptions to all images. This gives search engines more content to index. Image tags need to tell what the photo is about using keywords. Include the type or product, the brand and the product’s uses.

Customer Reviews: Having user-generated content on your site allows the content on your site to charge often, which lures search engines back to index more pages. Also user-generated content encourages company-client interaction, allows customers to interact with the company and each other and give feedback on the products they’ve purchased. Customer feedback also works to improve your online credibility because people will be more likely to buy from your store if they read notes from other satisfied customers.

Using organic SEO on an online store site is very similar to optimizing any Web site. Regular updates show your customers as well as the search engines that you care and once you begin to add SEO to your e-commerce Website you’ll start noticing more traffic which will turn into more profits. For more infomation, read the full article on Helium.com.

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Posted in Natural Search Engine Optimization, Organic SEO | 2 Comments »

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