New Adwords Feature May Give More Information Away to Your Competitors Than You Think
With a new feature that is only available to selected advertisers on Google, Analyze Competition, will compare your Pay-Per-Click (PPC) advertising campaign keywords with other advertisers. So what exactly will your competition know about your Google Adwords account?
Google explains the new feature, Analyze Competition, “examines your account’s activity over the past two weeks and lists categories that represent the products or services you’re advertising. Categories are based on actual Google.com search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with your account, you’ll see a bar graph, which shows your individual performance compared to the average performance of other advertisers in the same category.”
Furthermore it will also look at your other PPC campaign metrics including impressions, clicks, and average position.
Now, while this may seem advantageous to your PPC campaign to determine exactly where you stand with your competition, your competitors are looking at this as well. So the question remains how much information do you really want to give away for free?
We’d like to hear your thoughts and opinions about this new feature
