SEO / SEM Blog by Search Circus

It seems the more money I try to save, the more I am asked to spend. Does this sound true for your business? We know we need to “spend a little to make a little,” but how much should a company be spending on PPC advertising and is it really worth the money to be seen both in PPC and organic search results?

While there are many different opinions as well as ad agencies willing to take your money to “get you on the first page of Google,” there isn’t one strategy that will work for every company. As an ethical SEO company, Search Circus carefully analyzes your business, your budget as well as which online marketing strategies would work best for each type of industry.

I can give you the Cliff notes on paid advertising strategies from several PPC marketing experts .

1. Don’t just “throw together something” when you want to increase your online presence. It’s best to do the research or ask your ethical SEM team to do the research for the best strategy to use PPC advertising, which search engines, how much and how often. It’s best to look at your competitors and their paid online marketing tactics.

2. Don’t try to do too much with not enough. Have you ever overbooked your day or tried to stuff that one last item in a drawer then come back to find the drawer’s contents all over the floor or worse the entire drawer? PPC advertising is like that. Adding too many keywords or ads or types of markets in one campaign is not how you can test and measure the effectiveness of the campaign itself.

3. Think before you act. What are your goals for creating an effective PPC advertising campaign? Who is your audience? What do they want? Each PPC campaign should target one specific audience or geographic location. Then each campaign can have different ad groups with its own products or services. Keep it simple, clean and organized.

4. Follow your competitors. Do your competitors appear on the first page for each niche audience, product or service? Follow their lead, but do it better.

5. Only run your ads as much as your targeted audience is likely to see them. If your audience is not likely to be online between midnight and 6 am, then do not have your ads running during these times.

If you want to gain an edge over your competitors, do something that they aren’t or do it better.

Give your PPC advertising time to capture attention. Oftentimes it takes a few months to several months to see whether it is an effective online advertising strategy. If your sales are not increasing, calls aren’t coming in any more than before starting PPC advertising, then make a few changes, but don’t call it quits all at once.

Not sure if PPC advertising is worth the money for company, contact the online advertising team at SearchCircus.com for the best advice.