PR experts suggest that an optimized press release can be a powerful tool for gaining publicity. However, to do so, it must be written effectively. One of the most important things to keep in mind is to respect your audience and keep professional. You don’t want your press release to look like a search engine tactic. The copy should be informational, rather than promotional.
It also helps to understand PR writing, and use of SEO-specific keywords and how to place them. It’s a good idea to create several variation of the same release, using different keywords to reach different audiences. Developing a public relations strategy prior to writing and posting the press release is important. Press release distribution should be scheduled (four or more annually), and evaluated.
Looking for someone to create a press release for you or your business? Read writing samples from prospective firms, and pay attention to readability and keyword optimization. Reading the actual work of a PR or SEO firm will give you a better idea of what they can provide, as opposed to testimonials.
The benefit of a well-written press release is gaining a wider audience and improved search rankings. Even a small business can look professional and get top search engine placement with an optimized press release.
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