Posts Tagged ‘Press Release Services’

Gaining Publicity with Optimized Press Releases

Thursday, April 22nd, 2010
Submitting optimized press releases gains more traffic and links to your Web site.

Submitting optimized press releases gains more traffic and links to your Web site.

PR experts suggest that an optimized press release can be a powerful tool for gaining publicity. However, to do so, it must be written effectively. One of the most important things to keep in mind is to respect your audience and keep professional. You don’t want your press release to look like a search engine tactic. The copy should be informational, rather than promotional.

It also helps to understand PR writing, and use of SEO-specific keywords and how to place them. It’s a good idea to create several variation of the same release, using different keywords to reach different audiences. Developing a public relations strategy prior to writing and posting the press release is important. Press release distribution should be scheduled (four or more annually), and evaluated.

Looking for someone to create a press release for you or your business? Read writing samples from prospective firms, and pay attention to readability and keyword optimization. Reading the actual work of a PR or SEO firm will give you a better idea of what they can provide, as opposed to testimonials.

The benefit of a well-written press release is gaining a wider audience and improved search rankings. Even a small business can look professional and get top search engine placement with an optimized press release.

Read the full article here.

Tags: ,
Posted in Optimized Press Release Services | 3 Comments »

Choosing Reliable Press Release Services for Your Business

Thursday, January 8th, 2009

According to a recent search for press release services, there are over 26 million search results! Of course, not every result will garner an actual press release service company.

Your company has something it wants to say, announce or offer to the public and you want the best and most reliable press release service. Before deciding on the cheapest deal, ask; yes actually talk to a live person about their press release services.

Reliable Press Release Services Should Offer the following:

  • Full outline and explanation of services – the details are just as important as the services they offer.
  • Provide examples of press releases similar to your business field
  • Provide testimonials from satisfied customers and/or contact information so that you can talk to them directly
  • Monitoring Service – they should at least offer this service, even though you may opt out of it. The monitoring service should track where your press release is distributed, who picks it up and when. The monitoring service should track your press release for at least 3 months to 1 year.
  • Press Release writing service from qualified and experienced writers – your press release should be free of grammatical and spelling errors and be accurate. Ask about writers’ experience.
  • Press Release optimization service – the key to getting more publicity from any press release is incorporating targeted keywords and search engine optimization. Although press release services may not provide this as in-house service, they will usually partner with an SEO firm, so they can provide it.

At Search Circus, we eliminate the middlemen, and provide all your press release services for your business in one place. Contact us for press release services, whether it’s a one time submission, monthly submission or more.

Tags: , ,
Posted in Optimized Press Release Services, Press Release Services | No Comments »

The Big 5 Optimized Press Release Services

Monday, December 15th, 2008

Do you have an optimized press release that’s ready to roll, but are not sure where to do next? There are a couple of options.

You could send your press release via email, fax or snail mail, to every media outlet that may be interested in your press release. But that can be time-consuming. First, you have to find and list every newspaper, magazine, TV news station, radio station and Website that may want to cover your business or service. And how can you be sure you have found all of them? And who in each organization do you contact?

There are a lot of things that can go wrong with distributing your press release by yourself. Fortunately, there are optimized press release services that can take care of all those hurdles for you. They’re job is to get your press release into the hands of the right people. Here are the five best optimized press release services.

  1. PR Newswire: The biggest name in optimized press release services, PR Newswire offers a range of services like national and regional distribution and the option to add a photo. PR Newswire has an impressive reach, but they’re also the most expensive of the optimized press release services.
  2. Business Wire: Now owned by Warren Buffet’s Berkshire Hathaway, Business Wire’s optimized press release services are a slightly cheaper alternative to PR Newswire.
  3. Marketwire: Offering optimized press release services similar to PR Newswire, Marketwire has good online distribution services and is a good alternative for the price-conscious.
  4. PRWeb: Of the major optimized press release distribution services, PRWeb is the only one that is email-based. That means journalists and bloggers sign up with PRWeb and get email based on their preferences. Online news sites also subscribe to PRWeb optimized press release services feeds. PRWeb also offers an intriguing podcast interview option.
  5. openPR.com: A free service, openPrR.com may not be able to actively contact journalists in the way other optimized press release services can, but it is a services frequently crawled by the Google News feed. But a word of warning: openPR.com makes money by showing PPC ads alongside your release, which takes away some of your press releases professionalism.

Tags: ,
Posted in Optimized Press Releases, Press Release Distribution | No Comments »