Posts Tagged ‘search engine optimization’

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SEO News: Google Announces a Re-Alignment of Duties, Co-Founder Larry Page Reclaims CEO Position

Friday, January 21st, 2011
Google to gain a new CEO in April 2011.

Google to gain a new CEO in April 2011.

According to Fox8.com, major search engine, Google, just announced that the company is shifting co-founder Larry Page to CEO and former CEO, Eric Schmidt, technology veteran who’s responsible for Google’s “adult supervision,” to executive chairman. According to the article, the change-up is due to Schmidt’s desire to take on other challenges in the company as well as Page’s personal ambition to reclaim the CEO job that he previously held for three years.

“My goal is to run Google at the pace and with the soul and passion of a start-up,” said Page in a recent interview according to Fox 8. “I think I will have time to do that given the way we have split up our responsibilities.”

The new job titles will take effect on April 4, 2011. Google currently has a market value of over $200 billion and has grown to a company with over 24,000 employees, a success that has made both Page and Schmidt multi-billionaires and some of the wealthiest people in the world. Do you think this change will effect search engine optimization in any way?

For more information, read the full story on Fox8.com.

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Posted in Local Search Engine Optimization, Organic SEO | No Comments »

Bing – Yahoo Merger: The Second Coming of SEO

Wednesday, July 21st, 2010

It’s about time you prepared for the 2nd coming in search engine optimization – the Bing – Yahoo Merger is currently feeding 25% of searches and Bing’s ads are appearing at the bottom of Yahoo’s search results.

Did you receive a notice from Yahoo or Bing about changes in your PPC?

How will this merger affect your SEO strategies.

Read the opinion of one marketer from StepForth

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Posted in Search Engine News | No Comments »

3 Essential Elements for Link Building Success

Friday, July 9th, 2010
Having a link building strategy is important for Search Engine Optimization. Link building is very important not just because it will help draw more visitors to your site, but also because links help you move up in the search engine rankings. Here are 3 key elements from Search Engine Watch that will help you get links to help boost your rankings in the search engines.

The Power of Content
Every page of your Website should have great content, even the Contact Us page. Include a paragraph or two on your company’s history or interesting facts about your field. On every product page there should be a description of the product, not just a picture and the price. Content should be engaging and informational. If you provide information that people are going to want to read and find valuable, they will be more likely to link back to you.

Get Noticed
You can write some of the most engaging, wonderful, exciting web content ever written, but you won’t get any links if people don’t know you exist. A good way to get noticed is through social networking like Twitter, Facebook, and LinkedIn. You’ll want to send out tweets on a daily basis, engage with customers on Facebook, and connect with other businesses on LinkedIn. And just like Web site content, the content you put out via your social media should be engaging and informative as well.

Another way to get noticed is through guest blogging. By writing guest posts on another person or company’s blog, you are reaching a new audience and building a network with other bloggers. Find a blogger who already has numerous followers and ask if you can guest post on their blog.

Make Sure Your Site is Error-Free
Broken links, error messages, pages that load slowly or annoying pop-ups can deter people from visiting your site, and makes your business look unprofessional. In addition, you should keep your site updated regularly. Adding new content on a regular basis not only helps the search engines find you, but it gives people a reason to visit your site more often.

A poorly designed site can also be a deterrent. Your site should look professional, and not adorned with neon colors, images that flash or spin, or using 8 different fonts on one page. A site that is easy to navigate and allows users to find what they need easily is also more likely to get links.

You’re probably thinking it looks like an awful lot of work to build links. Creating great content, advertising your site, and keeping your Webpage error-free and up to date all take time and effort. However, what is the use of having a Website if no one can find it? When you are getting links and start to rise in the search engines, you’ll see that all your effort is paying off.

Remember these words of wisdom as many SEO/SEM professionals already know, “Content is King, but Links are Queen.”

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Posted in Link Building and Link Popularity, Search Engine News | No Comments »

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