Posts Tagged ‘search engine optimization’

Organic SEO in Unexpected Places

Thursday, March 12th, 2009

You never know where you’ll find search engine optimization (otherwise known as SEO.)  Lately, this practice of getting the word out about one’s company has reared its head in some unlikely industries. 

For instance, consider these types of businesses and organizations that have jumped on the ethical SEO bandwagon.

- Hospitals — You’re sick, you go to the nearest hospital, right?  Not so fast!  In this techno-savvy world, many patients look for a hospital online.  Therefore, hospitals (especially those who want to stay afloat in economically uncertain times), are using organic SEO to drive individuals and families to their doors.

- Churches – Yep, houses of worship are competing for people, too, especially those that wish to grow.  With ethical search engine optimization, churches around the world are attracting new parishioners.

- Schools and School Districts – Are you moving to a new locale with your family?  You’re probably going to investigate schools and school districts online, right?  This is why so many public and private educational places are going the ethical SEO route. 

It’s truly amazing — SEO is on the move everywhere you look! 

Talk to Search Circus… where have you seen ethical SEO used recently?

The Most Effective Search Engine Optimization Modification that you Can do Right Now

Thursday, December 18th, 2008

If you only had a few minutes, what’s the most effective change you could make to your Website that will give it a big boost in Google’s rankings? Well, if you believe the survey of SEO experts conducted by SEOmoz, it’s the title tag.

The SEO news and information Website recently asked 39 SEO experts to rank what they thought were the most effective search engine optimization tactics. And the simple title tag earned the top spot in level of importance.

The title tag consists of those few words that appear in the top bar on most Web Browsers (usually above the “file, edit, and view” menus). The title tag also acts as that particular Web pages’ title, unsurprisingly enough.

Here’s what some search engine optimization experts had to say about the effective search engine optimization significance of the title tag:

Elisabeth Osmeloski: Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS (search engine results pages). Get the click, get the conversion.

Christine Churchill: If you have time to do only one SEO action on your site, take the time to create good titles.

Keep in mind that the title tag being the most effective search engine optimization tactic was only consensus, and not unanimous. Still, most SEO experts do consider it a high priority.

Benefits of Using Organic SEO

Thursday, December 4th, 2008

“Organic” or “Natural” search engine optimization (SEO), is accomplished by optimizing your web pages and by increasing your “link popularity” by acquiring or paying for links that point to your web site, published in an article written by Matt Hockin. Through organic SEO you gain high rankings by the search engines for your chosen search terms.

5 Benefits for Utilizing Organic SEO

  • Higher return on investment (ROI) than paid online advertising or black hat methods
  • Increases link popularity with one way links pointing to your Web site.
  • Increase marketing strategies over a longer period of time
  • Best used with good, honest and readable content on every Web page
  • Best method for search engine and human visitor brand credibility