When optimizing copywriting for a Web site it is all about what words you need to add to make sure the site gets noticed. However, there are a number of words that individuals implementing SEO copywriting should avoid at all costs.
SEO Copywriting Words to Avoid
Caring – This should be avoided when working with SEO copywriting because it has been overly used in a number of marketing ploys geared towards provoking an emotion response from the reader and luring them into a false sense of hope.
Amazing – This word has been used to its extent by marketers so that it has lost its true meaning. When everyone is telling you that their product in amazing, you can almost bet that more than one is lying.
Solutions/Needs – Marketing departments love to provide their customers with “solutions” to help them fulfill their “needs”. The problem with these two words is no company has a cookie cutter problem that can be fixed with the snap of a finger. Most companies have specific problems associated with their industry. Instead of promising them a solution up front, promise to work hand in hand to come up with a plan.
Number 1 – The reason for this omission is because the majority of companies in the country are number 1 at something. It’s important to know who you work for, but it’s more important to provide your customer with information of how your number 1 status can help them.
By avoiding these terms you will be conditioning yourself to use ethical and honest SEO copywriting about the company where you are employed, and not fall into the trap of using filler words.