It’s about time you prepared for the 2nd coming in search engine optimization – the Bing – Yahoo Merger is currently feeding 25% of searches and Bing’s ads are appearing at the bottom of Yahoo’s search results.
Did you receive a notice from Yahoo or Bing about changes in your PPC?
How will this merger affect your SEO strategies.
Read the opinion of one marketer from StepForth
The hot topic on many Mac forums right now is the rumor that Apple is thinking of replacing Google as the go-to search engine on the iPhone to Yahoo or Bing. Many Mac users are raving that an Apple/Yahoo partnership would drive website traffic to Yahoo and breathe some fresh air into the struggling company.
One Mac forum user, DaveSW states, “Yahoo!’s got services and content that Apple can integrate with the iPhone/iPad/iPod Touch and Mac. Apple can use Yahoo! search, Webmail, Flickr, etc. instead of MS or Google.”
DaveSW isn’t alone. Bloggers and forum writers have spoken and many think the Apple/Yahoo union would be a good idea. Apple could breathe a new life into Yahoo and give it the platform to take over the mobile market, which could once again drive Web site traffic to Yahoo online.
But what about Google? Some blogs and forums have mentioned that even though Apple and Google have a close relationship now, Google CEO, Eric Schmidt, who sits on Apple’s board leaves meetings when the iPhone is mentioned due to the conflict of interest with Google Android, one of the iPhone’s competitors. This seems like it could be a ticking time bomb and leaves us uncertain of how long the Apple/Google relationship will last.
Although many online forum writers and bloggers have expressed their opinion in favor of the rumored Apple/Yahoo union, many are skeptical that Yahoo has anything to offer the search-titan Google.
Mac forum user, Maflynn wrote, “Why in the world should Apple buy Yahoo! when they’ve failed, their business model is broken and they have nothing to offer Apple?” This user is joined by many who think buying Yahoo! is a waste of time for Apple. Many think it would be more worthwhile for Microsoft to buy Yahoo!, but even that idea sparks a lot of heated debate.
It’s evident that the rumored Apple/Yahoo! union is a hot topic in the Mac forum world, however, it seems we will all just have to wait and see what happens. In the meantime, what do you guys think? Apple buying Yahoo!, genius idea or horrible train wreck of an idea?
Currently, SEO Marketing has some strategies that are speculated not to change next year. These are basic strategies that are usually incorporated in the beginning of every SEO campaign, which include search engine site design, keyword research and content development. However, there are new tactics that SEO experts, such as Peter A. Prestipino, expect will become trends next year and will provide businesses with better search engine ranking results.
It is speculated that landing page testing and optimization will become a top priority for SEO firms and will improve pay-per-click campaigns. This means pay-per-click campaigns should have a higher success rate for businesses next year.
Of course, technology is always advancing and it’s expected that SEO experts will be able to better analyze Web site visitor behavior. This means that in 2010 SEO experts will be able to create better landing pages for businesses based off an in-depth analysis of visitor behavior. It is already becoming possible for SEO experts to analyze mouse movements, page scrolling and the order of clicks on a certain page.
It is expected that search engines will collect more demographic and behavioral information from its users, which will make it possible for SEO experts to create Web pages that are better targeted toward certain clients. Firefox’s Geode and Google’s Location API already allows Web sites to request the location of users’ browsers. So this could mean that geo-targeted SEO campaigns may become more popular in the near future and better improve search engine ranking results for local businesses.
When it comes to finding targeted audiences, social media outlets have been making it easier for SEO experts. This tactic is expected to become more popular in 2010 since social media outlets such as Facebook, Twitter, LinkedIn and Youtube are gaining more users. SEO experts are expected to provide more social media campaigns for businesses next year.
If you have any speculations of new SEO tactics that will impact businesses next year, let us know.
To read more about speculated 2010 SEO trends, visit Website Magazine.
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