Posts Tagged ‘SEO Tips’

Top 10 iPhone Apps You Must Have for Online Business Marketing

Friday, September 17th, 2010

Running a business can be stressful, and sometimes you may feel you don’t have enough time to get everything done. Online business marketing doesn’t stop with your desktop computer. Business apps for iPhone can help you save time, but with so many apps out there, how do you choose the ones that will be most helpful to you? Here is a guide to some must-have apps for business.

1. USPS
Track and confirm packages, find local post offices, and look up zip codes when you need them. Great for businesses that do a lot of shipping.

2. UPS
Similar to the USPS app, you can track packages and find local UPS stores. However, if you have a UPS ID, you can access even more features, like accessing your address book and payment info, and print out labels.

3. FedEx
If FedEx is your shipping service of choice, they also have an app, with similar services to that of the USPS and UPS apps.

4. PayPal
For a safe and secure way to make financial transactions, the PayPal app allows you to send money, check your balance, and view past transactions. This is a great app to have if you run an eBay store.

5. eBay
Another great app if you have an eBay store, or if you’re just an avid eBay shopper. Track the status of your auctions, get notifications when a status changes, and much more. This is a great app to have if you’re bidding on item and can’t be tied to your desk when the auction is coming to a close, and you want to get in that last-minute bid.

6. Google Sync
If you use Gmail for business, you’ll want to get Google Sync, which synchronizes Google Mail, Calendar, and Contacts with your iPhone.

7. Stocks
The Stocks app is one that comes with your iPhone, so no download required! This app is pretty basic, but allows you to get up-to-date stock info.

8. Bill Trackers
This iPhone app helps you organize your bills. You can set up your monthly bills, get reminders when they’re due, keep track of how much you paid and when you paid it, and keeps those confirmation numbers too.

9. MileBug
This application helps you keep track of miles and other travel expenses when you’re on the road. If you travel a lot for business, this app is a must-have.

10. Credit Card Terminal
When you need to accept credit card payments on the go, this app will allow you to easily accept payments and let you know right away if the charge was accepted or declined. An invaluable tool for any business that accepts credit cards.

Tags: ,
Posted in Business Marketing Online, Search Engine News | No Comments »

10 SEO Tips for Success

Wednesday, June 23rd, 2010

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years. However, if you follow these 10 basic rules, you’ll be off to a great start.

1. Perform keyword research - this is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy!

2. Don’t use the same Metas for every page – All your Meta and Title Tags should be unique for each page. Also, make sure to use keywords and write an engaging title.

3. Don’t try to deceive the search engines - Don’t overuse keywords, hide text, or create doorway pages. These are unethical forms of SEO. With the current trend of search engines favoring ethical SEO, your best practice is to create a well-thought out web page, that has unique content, and is easy to navigate.

4. Avoid low quality links – Not all links are created equal. Instead of getting links from link farms, research the popularity of websites before getting links from them. Alexa ranks are a good way to check popularity, as well as pagerank.

5. Update site regularly - Sometimes, an out-of-date Web site can be worse than no website at all. Make sure you update regularly with current information, news and events, and fresh content. If you want to catch the eye of the search engine robots, regular updates are a great way.

6. Don’t compete for single keywords – Instead, compete for keyword phrases. This will make it more likely that your site will show up as a relevant search result.

7. Research your competition – It’s always good to know what the competition is up to, including what they are doing on their website, where they are getting links, etc.

8. Design your website to be SEO friendly – There is definitely an SEO strategy when it comes to website design. Avoid heavy Flash and lots of graphics, since search engine robots crawl the text, not images. Good Meta and Title Tags are a must, as well as fresh and engaging content. If you’re hiring someone to design your website, look for someone who is an expert in organic SEO.

9. Don’t ignore the power of content – Nothing drives a Web site like good content. Make sure your content is engaging, original, and well researched. Use keywords strategically (so they fit in with the natural flow of text).

10. Always proofread – This step should be a given, yet it’s not uncommon to see typos and content mistakes on web pages. Aside from providing incorrect information and mistakes as well as typos make a Web page and its company look unprofessional.

Most importantly, keep in mind that SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. Keep up your effort and don’t give up!

Tags: ,
Posted in SEO Experts, learn SEO | 8 Comments »