When used correctly, meta description tags for SEO web design are just a quick sentence or two. But those description tags are crucial for SEO web design. That’s because, housed within the <title> tag at the page’s top, the meta description tag is Google’s go-to uses when it needs a quick description of your Website.
You know that snippet of info that comes after almost all search results? In most cases they’re the meta description tag. If Google finds a Web page without a meta description tag, then it will do its best to extract information from the page and put it in the same snippet. In other words, with no meta description tag, you have little control over what people see in Google’s search results snippet. So don’t leave things up to chance without an effective SEO Web design—include a meta description tag and make sure Google’s displaying the description you want it to display.
What should you write for great SEO Web design? Here are some tips:
-
Make it unique. Write a different description for each page. Variety is the spice of life. Google’s fond of it too. Be specific in describing what can be found on each page.
-
Do the important pages first. If you have hundreds of Webpages to handle, then you’ll want to create meta description tags for the most important ones first, like the home page. That’s the page will probably come up most often on Google’s search results page, so it’s the most important from a SEO web design perspective.
-
Be honest. Don’t exaggerate. Avoid using superlatives like “best” and “greatest” (even if you products and services are superior). Keep it tasteful. Don’t bash the competition.
-
Keep it brief. You’ll want to keep your meta description tags to about 155 characters, which is Google’s limit. If you go over, you might see Google cut your meta description tags off prematurely on the search results page, something that doesn’t look too great with SEO Web design.
