By placing specific keywords on your Web pages you will be optimizing your Web site for more hits when related searches are performed on a search engine. This process is known as search engine optimization or (SEO) for short and is one of the main areas under the broad umbrella of search engine marketing (SEM).
Below is a list of tips and tricks that will help you when preparing to use SEO Web site design to optimize your site.
SEO Web site Design Tip 1. Find out your search engine rank. Once you know the number, the goal is to make it lower.
SEO Web site Design Tip 2. You should personally submit your Web site to a number of search engines. This will allow the engine to bring up your site when someone types in a search quarry related to your site.
SEO Web site Design Tip 3. Discover what the most relevant keyword searches are that apply to your site, and integrate that phrase into your headlines.
SEO Web site Design Tip 4. Link back to your own archives when you notice an article that has similarities to a previous article.
SEO Web site Design Tip 5. Create positive relationships with high ranking Web sites in your field. If they are seen as an authority in your field, then any other links they have will also be seen as authorities.
SEO Web site Design Tip 6. Do not get involved with link farms because it is an unethical practice that Google has been cracking down on in recent months.
SEO Web site Design Tip 7. Label all of your photos with ALT tags. This will allow for Google to read what your picture is about.
SEO Web site Design Tip 8. Use a map or a navigation bar depending on the size and scale of your site to aid guests in easily navigating your site.
SEO Web site Design Tip 9. Use bold face sparingly. If you overuse it, then Google will look to it as keyword abuse and flag your site.
Take these tips and tricks into consideration when updating your Web site. SEO Web site design is a simple and effective way to position your site at the head of search engine results page.
