When it comes to marketing your business, there’s a lot more to web design than just a pretty web site. Your site must be search engine friendly for search engines (and potential customers) to find you. Here are 3 important elements for SEO Web site development.
I’m sure you’ve heard the phrase “Content is King.” This rule should apply to every page of your web site. Write informative and engaging content, sprinkled with relevant keywords. The keywords should fit into the text as naturally as possible – don’t just list them or repeat them too often so that the text sounds like it’s sole purpose is to include keywords. Also, don’t neglect pages just because they seem like they don’t need any content (ALL pages need content!). For instance, a products page should not just list the products being sold. Include a paragraph about the products in general, and then write a description of each product.
META tags are lines of text found in the coding of the page. While they may not seem important, since they are “behind the scenes,” your page is much more likely to be indexed if you write your METAs correctly. First, they need to be in the correct order – META Title, META Description, and then META Keywords, followed by a robots tag. The META Title and Description should be unique for each page. Keywords should be relevant to that page and also under 200 characters.
Web robots will not scan everything on your website. There are certain elements they avoid, like images and scrolling text boxes. Also, Web robots have a hard time scanning JavaScript, so it’s better to avoid it when possible. Including images on your web site is fine – people love pictures! However, keep in mind that since robots won’t crawl them, so if there is a company name or keyword in the image, it will not be seen by the search engines.
While there is a lot more to SEO Web development, these three elements are a good place to start, and using them will help to increase your search engine rankings.
