Though most marketers focus a lot of attention on traffic, site visitors alone will not make your site successful. You can improve site effectiveness by following your marketing programs through to their end results and comparing them with your expectations. It helps to think of a web site as a science experiment, complete with hypotheses. If you implement campaign A, then result B happens. By measuring your actual results against your goals you can make incremental changes to your site for greater conversion.
In order to hit your goals, you’re going to need to make a plan. Your web site should have a maximum of two or three goals. Any more and you’ll be spreading yourself too thin. For each goal you can come up with a general strategy to achieve it, comprised of highly-specific programs. You can experiment with these programs to find out what works best.
In order to come up with these programs, it’s best to take a retrospective view, as if we had already accomplished the goal, and think of ways we might have taken to get here. For instance, we start with a result, say achieving $10,000 in online sales of dog leashes in the first six months of the site. Then we think of a general strategy we might have used to accomplish that, such as informing veterinarians and kennel clubs of your product and website. Finally we think of specific programs to achieve that goal. In this case, you might ask veterinarians office if they will hand out free coupons to customers, exchanging free product for reviews, etc.
By using this funneled approach you can better evaluate the effectiveness of any program. An important point to note is that for each program, you need to put some thought into how you will measure performance. Measures will differ by program, but should be quantitative and meaningful to allow you to improve site performance.
Posts Tagged ‘seo website design’
Internet Marketing Tips: Planning Your SEO Friendly Web Site
Friday, January 20th, 2012Designing a Search Engine-Friendly Website
Wednesday, August 12th, 2009
Want a quick rundown of the basics of designing a search engine-friendly Website? We’ve got a guide that offers just that. Check out the new Search Circus Squidoo lens that gives Webmasters a crash-course in designing Websites that are primed for great search engine rankings. These are tricks and tips that you can implement within minutes.
Time it Takes to Start Seeing Results for Proper SEO Web Design
Wednesday, February 4th, 2009So you just launched your new Website with SEO Web design, and you can’t wait to see where it ranks in Google. So you do a relevant search and Google comes up with … nothing. What’s going on here?
Unfortunately, even after correct SEO Web design, it takes time for Google to list your site. There are several reasons for this. One is that it takes time for Google to notice your site whether you’ve used SEO web design or not. Then it takes some time for Google to figure out that your site is legitimate. Then it may take even more time to convince Google that your site isn’t just some flash-in-the-pan deal. Here are the three main factors that determine how long it will take Google to list your site after SEO Web design.
Your Web site’s Age
In order to determine that your new Website isn’t a scam or a spam site, Google has to run it through several tests, or filters, before it’s comfortable with listing your site. The amount of time it takes for Google to do this can vary greatly, but a good rule of thumb is that one must wait about six months.
Inbound links
Websites with SEO Web design that have a range of incoming links from a diverse array of other sites can shoot up the Google rankings fast. A lot of quality inbound links can greatly reduce the aforementioned six month waiting period.
Targeted Keywords
If you’re in a business with many competitors and all those competitors are all going after the same keywords, then it will be a more difficult slog up the Google rankings. If you’re one of the lucky ones that doesn’t have a lot of competitors, then you may see your Web page with SEO Web design appear on Google much faster.
So how long will it take?
If your Web page contains proper SEO Web design, you already have an advantage over many of your competitors, even the ones who are already getting good rankings. You can expect to see your Web page appear on Google’s search results pages within a few months. If all you’ve done is given an old, existing page that wasn’t getting rankings some new SEO Web design, the results could start to show even earlier-within a few weeks.
