Posts Tagged ‘social media marketers’

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The Modern Rules of Social Media Marketing

Friday, April 8th, 2011

Online marketers are always happy to have large followings on social media sites. Contrary to popular belief, companies are gearing their marketing efforts to promoting brand loyalty and gaining insights from their customers, rather than focusing merely on conversion rates and profits. With the marketing focus straying away from monetary value, companies are more concerned with what their fans think about their products. Brand marketers want to keep consumers satisfied and coming back for more.

In a July 2010 survey conducted by Millward Brown and Dynamic Logic, social media marketers revealed the most valuable aspects of brand marketing. Increases on spending were at the bottom of their list, while gaining insight from fans and customer loyalty were the top priorities. Three-quarters of those surveyed also said that advocacy and engagement were two important factors to their online marketing campaigns.

Based on these results, social media marketing efforts are becoming more focused on loyalty and insights from the consumer. Brand marketers are starting to realize just how valuable their fan base is for providing crucial market research for improving their campaigns. It’s no longer all about putting exact monetary values on each Facebook fan or Twitter follower. Now, marketers are becoming more concerned about engaging their customers and staying connected with followers.

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What Small Businesses Really Want: Spreading The Word Online Through Social Media Marketing

Thursday, March 31st, 2011

These days, getting the word out about your product is imperative to the success of your business. This holds especially true for small businesses. Word-of-mouth has proven to be a successful strategy to promote brand awareness, generate leads, and increase overall sales and profits. However, social media is making a lasting impression for small businesses as well.

According to the Search Engine Marketing Professional Organization (SEMPO), Social Media has made its way into the top online marketing channels for small businesses. Although company websites are still the top method of generating traffic and drawing in new customers, the Internet and search engines rank second in spreading the word about brands.

As the number 2 online marketing effort for small businesses, social media has been used by 44% of survey respondents for their marketing campaigns. Furthermore, the March 2011 survey from SEMPO showed that more small businesses were planning to add social media to their marketing strategies this year. Yet another survey conducted in February 2011 by MerchantCircle revealed that 70 percent of small local businesses in the U.S. used Facebook for marketing.

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5 Great Apps For Social Media Marketing on Facebook

Friday, February 19th, 2010

facebook-for-business-applicationsFacebook is transforming into a bigger and better social media marketing site. It has added many great applications that make it easier for businesses to use it to reach its targeted consumers to convert them into sales. ForeSee Results Inc. performed a recent study showing that more than half of online shoppers follow a business on Facebook. This means the social media marketing site can help businesses reach millions of online shoppers if they possess the knowledge.

Here are some popular applications that can help any business successfully perform social media marketing:

  • Business can use the application called Payvment to create a retail store on the giant social media marketing Web site. This applications uses PayPal to accept payments and can conveniently allow online shoppers to buy from multiple vendors with only one shopping cart. Business can also use their outside retail sites and post their products for sale on their Facebook pages.
  • An application called NutshellMail makes it possible for businesses to easily create email newsletter campaigns and put it on a tab on their Facebook page for everyone to view. The applications collects recent account activity and generates a newsletter in an email format, which fans can select to follow via their personal email. Subscribers can share the newsletter and comment on it. This is a great application to create two way communication between a business and its targeted audience.
  • Companies can use the promotions Facebook application to share its contests, coupons, giveaways and sweepstakes with its fans. There is actually a free version of this application.
  • Slideshare makes it possible for companies to share their documents, mp3s and presentations on Facebook. All of this great information can be shared in profiles, groups and pages.
  • If businesses need to promote traditional events, they can use Eventbrite. This generates the event as a its own page with links. It is automatically published on the newsfeed.

These applications allow businesses to successfully create social media marketing campaigns using Facebook. The social media site has millions of followers and counting, so staying on top of how to best reach them is key to success. To read about more great applications see Website Magazine.

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