SEO / SEM Blog by Search Circus

Facebook is transforming into a bigger and better social media marketing site. It has added many great applications that make it easier for businesses to use it to reach its targeted consumers to convert them into sales. ForeSee Results Inc. performed a recent study showing that more than half of online shoppers follow a business on Facebook. This means the social media marketing site can help businesses reach millions of online shoppers if they possess the knowledge.

Here are some popular applications that can help any business successfully perform social media marketing:

• Business can use the application called Payvment to create a retail store on the giant social media marketing Web site. This applications uses PayPal to accept payments and can conveniently allow online shoppers to buy from multiple vendors with only one shopping cart. Business can also use their outside retail sites and post their products for sale on their Facebook pages.

• An application called NutshellMail makes it possible for businesses to easily create email newsletter campaigns and put it on a tab on their Facebook page for everyone to view. The applications collects recent account activity and generates a newsletter in an email format, which fans can select to follow via their personal email. Subscribers can share the newsletter and comment on it. This is a great application to create two way communication between a business and its targeted audience.

• Companies can use the promotions Facebook application to share its contests, coupons, giveaways and sweepstakes with its fans. There is actually a free version of this application.

• Slideshare makes it possible for companies to share their documents, mp3s and presentations on Facebook. All of this great information can be shared in profiles, groups and pages.

• If businesses need to promote traditional events, they can use Eventbrite. This generates the event as a its own page with links. It is automatically published on the newsfeed.

These applications allow businesses to successfully create social media marketing campaigns using Facebook. The social media site has millions of followers and counting, so staying on top of how to best reach them is key to success. To read about more great applications see Website Magazine.

ClickZ.com published a list of the 20 most prominent social media marketers

Who is on the A list of social media marketers? ClickZ.com recently published a list of the most prominent people of social media marketing along with their Twitter names. Now you can see whose on top of the social media world and get connected to them as well. The list mentions how some advanced to the top of the social media industry. This list is a great starting point for those who want to better understand how they can use social media marketing for their own advantage.

Even if you feel that you know everything about social media. Marketing is a very complex field and to be a better marketer it is noteworthy to learn how others have become successful with social media marketing for their brand or business.

Here are the top five social media marketers:

• Number 1: Gary Vaynerchuk – has used social media marketing to help grow his small wine business from $4 million to $50 million. Most people know him through his social media videos titled Wine Library TV and  has written, “Crush It,” about the social media techniques he has implemented.
• Number 2: Brian Solis - works for the award winning PR and new media agency FutureWorks; co-wrote the book ”Putting the Public back in Public Relations” and is the Social Media Club co-founder. Solis is also an original member of Media 2.0 Workgroup.
• Number 3: Mari Smith – is a social media marketing business coach who is popular for her Twitter posts. Smith has been identified as a good case study in brand marketing.
• Number 4: Shiv Singh - is a social media professional at Avenue A Razorfish; wrote the book “Social Media for Dummies.” Singh writes about social media for his company through white papers and studies.
• Number 5: Clay Shirky - is a NYU Interactive Telecommunications Program (ITP) adjunct professor and he is one of the top requested social media speakers.

Read the full list of the top 20 social media marketers at ClickZ.com. Remember to contact these leading social media marketers at their Twitter accounts, which are mentioned in the article.