Posts Tagged ‘social media marketing tools’

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Social Media Marketing Then and Now: The Mobile Revolution For B2B Marketers

Friday, April 15th, 2011

Although many businesses have made the connection with social media and have had success with brand promotions, some still haven’t realized the impact mobile has had on B2B marketing efforts. Mobile has grown into one of the most influential media sets of our time. As a result of the increase in smartphone purchases and more time spent on mobile devices, marketers are opening their eyes and taking advantage of this golden opportunity to reach their clients and customers.

According to the Chief Content Officer Magazine (CCO), mobile subscriptions have increased at an alarming rate worldwide.  The total amount of subscriptions has reached 5 billion, and there is a projected 40 percent growth rate for smartphones in 2011. Furthermore, there was a 240 percent year-over-year surge in accessing social media via mobile devices last year alone.

With all these statistics in mind, it makes a lot of sense for B2B marketers to concentrate their campaigns on this mobile trend. Although many marketers have the notion that only consumers utilize these devices to access information, they couldn’t be further from the truth. Currently, 72 percent of the workforce in this country alone is mobile, and 64 percent of influential B2B decision-makers view their email through mobile devices. Now that the mobile revolution has begun, marketers have a new outlet for promoting their brands and spreading awareness for their campaigns.

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Posted in Business Social Networking, Online Social Networking, social media marketing | 1 Comment »

Social Media Marketing FAQ: What Are Some Ways To Integrate Social Media Content Online?

Wednesday, March 2nd, 2011

In the online marketing world, it is imperative for businesses to expand their content across multiple channels and platforms. Recently, newspapers and TV Stations haven’t really focused on integration efforts. Instead of seeing social media platforms as partners, they perceived the sites as a threat to their marketing initiatives.

Regardless of whether you are a company or a content publisher, you can avoid making common marketing mistakes with your social media content by following these simple steps, according to SES Magazine (February 2011.)

  1. Make Sharing Simple. By allowing others to share your content, you will drive traffic to your site and gain valuable links.
  2. Focus on Trends. Use keyword research tools to keep an eye on trends and gain insight on words and popular concepts. Find out who people are following on Twitter to get a better picture of what’s hot.
  3. Optimize and Integrate Digital Elements. If you incorporate videos in your site’s design, be sure to create transcripts/content around them. Use titles, descriptions, tags, and links to digital components, and make all elements easy to share among site visitors.

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Posted in Buzz Marketing, social media marketing | No Comments »

5 Ways to Mess Up Your Social Media Marketing Campaign

Monday, October 11th, 2010

Top Social Media Marketing No-No’s

Myriads of writers have willingly presented their tips, tricks, and strategies regarding the use of social media websites for marketing products, services, events, and everything else under the sun. Alongside the how-to guides, there are definitely the no-no’s. The things that people do to market themselves, their services, their causes or their events can be ridiculously rude and thoughtless, and the sad part is: they have no idea how uncouth or offensive their acts are.

Here are tactless ways to not promote your website, event, or service:

1. “Suggest” that all of your friends become fans of your “cause”. Okay, maybe you can suggest it once, but if people are already your friends, family, or otherwise on your friend list on Facebook (or followers on Twitter), they most likely already know about your “cause”. They will join your cause if they support it and if they don’t, hopefully your cause does not need unsupportive members.

2. Continually “suggest” your “cause” to your friends list. If they did not “join” or “like” your cause the first time around, what makes you think they will the second time around? Badgering your friends (or followers) list to market yourself is not marketing at all-it’s just annoying. Sticking to your friends or followers list to market anything is not going to get very far. If you want to reach millions of people, seek beyond the 500 on your social media list.

3. Respond to every negative bit of feedback or comment. Although it is tempting to comment on ever morsel of negative feedback you receive, defending yourself is not the best marketing strategy in the book. Not everyone is going to be completely supportive and, of course, the pessimistic ways of the world are easily passed through anonymous means such as posted comments on social media forums. Be careful how you respond to the negative comments on social media forums if and when you do; think about your response and stay positive. Some comments will deserve to be paid no attention at all. Sit back and see what conspires-you may be surprised to find out that your die-hard fans will defend you instead.

4. Market without a plan. Every business, non-profit organization, or event needs a marketing campaign. A definitive plan for marketing will deviate from the inconsistent, ineffective marketing that occurs without a plan. Create a complete marketing campaign that details the specific avenues that you will take and put 100% effort into successfully executing the campaign. What is your advertising strategy? Also, structure a reporting system in order to assess the success of the marketing campaign.

5. Post links or comments on other people’s walls for promotion. If continuously “suggesting” that people “join” your cause is not annoying enough for you, go ahead and start posting comments and links on people’s walls. If there is anything that will put you on people’s black lists, post spammy comments on their Facebook walls.

Social media marketing requires an online etiquette, so to speak, and can be successful if managed and handled the right way. Please don’t be rude and annoying with your social media marketing techniques.

This original article was written by Bethany Cousins for the AssociatedContent.com.

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Posted in social media marketing | 1 Comment »

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