Although many businesses have made the connection with social media and have had success with brand promotions, some still haven’t realized the impact mobile has had on B2B marketing efforts. Mobile has grown into one of the most influential media sets of our time. As a result of the increase in smartphone purchases and more time spent on mobile devices, marketers are opening their eyes and taking advantage of this golden opportunity to reach their clients and customers.
According to the Chief Content Officer Magazine (CCO), mobile subscriptions have increased at an alarming rate worldwide. The total amount of subscriptions has reached 5 billion, and there is a projected 40 percent growth rate for smartphones in 2011. Furthermore, there was a 240 percent year-over-year surge in accessing social media via mobile devices last year alone.
With all these statistics in mind, it makes a lot of sense for B2B marketers to concentrate their campaigns on this mobile trend. Although many marketers have the notion that only consumers utilize these devices to access information, they couldn’t be further from the truth. Currently, 72 percent of the workforce in this country alone is mobile, and 64 percent of influential B2B decision-makers view their email through mobile devices. Now that the mobile revolution has begun, marketers have a new outlet for promoting their brands and spreading awareness for their campaigns.
