Posts Tagged ‘social networking and business benefits’

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Social Networking at Work: Good, or Bad?

Friday, September 9th, 2011

Young professionals “like”, “tweet”, “share” and “recommend” on a daily basis. But, how beneficial is social networking for companies?

Frances Pennell-Buck, a UK business consultant said, “The use of social media is essential to team building, well-being and a sense of collective purpose, especially in smaller companies where staff may be isolated at different sites.”

Do you think social media increases work productivity, or hurts the company’s reputation thanks to posts, tweets and status updates?

Can diversions like watching a YouTube video, or looking at pictures a friend uploaded on Facebook improve concentration and be healthy?

If you were allowed to surf the Internet at your leisure, do you think you’d be productive while working?

Companies Need to Adopt a Social Networking Policy

Companies Need to Adopt a Social Networking Policy

A 2010 Deloitte survey found that not only does allowing employees Internet access boost trust, but it also assists in talent retention.

Social networking isn’t always positive. Instant communication to the world can have harmful drawbacks. What happens if employees post rumors, tweet confidential information, or blog about company secrets? It’s easy to do thanks to social media sites.

Then there’s the issue of banning social media where cell phones are as well. Why shouldn’t they be? What’s the difference? If you’re not allowed to text while driving, or talk on the phone, how can you tweet, surf the Internet, or upload pictures on Facebook?

Companies need to look toward social media as a business tool, and either create, or adopt a social networking policy.

One thing that’s for certain is social networking has arrived and isn’t going anywhere any time soon.

Get great tips on setting up your corporate policy in The Costco Connection.

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Posted in Business Social Networking, Online Social Networking, Social Media, Social Networking, social networking facts, social networking trends | 1 Comment »

Social Networking and Business Benefits in a Tough Economy

Monday, March 1st, 2010

searchcircusfacebookAre we living in a new entrepreneurial era? Economic conditions have forced many to rethink their career path. As a result, many people are transitioning into consulting careers, freelance careers and entrepreneurial careers. According to WorkXpress CEO Treff LaPlante, now’s the time to start a technology business.

And many are finding that social networking and business benefits abound. New, small businesses are taking the lead when it comes to thinking creatively about using services like Facebook and Twitter as low-cost methods of getting their brand out into the public eye.

A great example is Coolhaus, a new ice cream business started by a former architect and a former realtor. They realized potential social networking and business benefits by establishing Twitter and Facebook accounts. Social media promotions included giving followers a link to a famous architectural photographer Julius Shulman. If customers came to their roving ice cream truck and said his name, they’d get a discount.

Thanks to fun ideas like that, the social networking and business benefits have led to Coolhaus gaining nearly 8,000 Twitter followers and 1,300 Facebook fans. And according to a recent Rice University study, having more fans and followers really does matter when it comes to social networking and business benefits. Fans of a small chain of cafes visited the business 20 percent more often and spent 33 percent more money than other customers.

Looking at social networking and business benefits goes beyond the low costs. Social media marketing reaches consumers where they communicate. It’s a way of getting in on the conversation.

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Posted in Business Social Networking, social media marketing | 1 Comment »

3 Easy Ways to Use Twitter Lists for Social Media Marketing

Wednesday, November 4th, 2009

socialmediamarketingIf you’ve been using Twitter for business, then you may have noticed that the past couple of weeks have brought some changes to your Twitter home page. Perhaps the most notable of these changes has been the addition of Twitter Lists. Twitter lists are, quite simply, a way that Twitter users can group other Twitter users into groups. That means you can create a group for your school friends, one for your family, and so on.

There are several reasons to create lists. You can create a list of everyone living in the same city, or you can create a “most recommended” list of users that you think other people should follow. But can these new Twitter Lists help those who are using Twitter as a part of their social media marketing campaign? Of course they can. Here three ways to harness the power of Twitter Lists for a great social media marketing impact.

  1. Create a list of everyone at your company—If your company has more that one person tweeting, then you can create a custom list as a part of your social media marketing program that makes it easy for others to follow everyone at your company by simply following your company’s Twitter list.
  2. See tweets of people you aren’t following—Twitter can be a great social media marketing research tool. It’s easy to find out what people are saying about your brand and your industry. But it can also be a pain to follow every single person in your industry, or every single client or potential client. But now you can enhance your social media marketing research by creating a custom list of people you want to follow, but do not want in your main tweet stream. Simply create a Twitter List and populate it with those Twitter users.
  3. Use third-party applications—It should surprise no one that there are already apps popping up that make Twitter Lists even more valuable. Listorious is a site that lists every Twitter list. TweetMeme Lists ranks Twitter lists by popularity. These are two more social media marketing tools with enormous information-gathering potential.

Since Twitter Lists is still relatively new, this is hardly the last word in how to use Twitter Lists for social media marketing. Expect more resources and more useful tools to pop up in the future. We’ll keep you updated on any new Twitter Lists features.

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Posted in social media marketing, social networking trends | No Comments »

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