Trends for Social Networking For B2B Benefits
B2B Trends for Advertising with Social Media - Social Networking and Business Benefits
A study conducted by MarketingProfs and Forrester Research have published their findings about new trends for B2B advertising online and what Web 2.0 holds for companies who still need a lucrative campaign on a small budget.
Here is a small sample of what they found:
Digital tactics, both Web 1.0 and 2.0, have generally held claimed usage levels while traditional media have declined. With company websites and email marketing (both Web 1.0) approaching saturation levels in terms of usage, attention is now shifting to interactive/social media.
Emphasis is particularly strong for Search Marketing, Webinars, Email and Company Web Site – Marketers see these tactics as having increasing effectiveness; and they expect these media to be more important in the 2009 marketing mix.
Challenges that business owners will face for the remainder of 2009 and in the future for social networking and business benefits are:
An increased need to measure and track effectiveness of all marketing tactics and strategies to identify the optimum mix on an ongoing basis.
The opportunity to leverage a deeper understanding of customer needs, afforded by the application of interactive/social media.
The need to explore and learn from best practices for tactical implementation, as marketers continue to integrate traditional and digital tactics.
While we are trying to do more with less, social media will continue to soar above all other types of marketing and will likely increase the overall effectiveness with a combined campaign of online social networking and some traditional advertising.
