Posts Tagged ‘social networking facts’

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5 Tips for Online Marketing Stratiegies: How to Retweet for the Maximum Impact

Wednesday, October 7th, 2009

onlinemarketingstrategiesIn the old days of the Web, before social media fundamentally changed online marketing strategies, the secret of getting people to keep returning to your Website was providing great, relevant content. But these days, the secret to getting users’ attention is to produce content that catches on with other bloggers and Twitter users—fast. When using Twitter, the more you get retweeted, the more new followers you’ll pick up. The more followers you get on Twitter means the more fans you get on your FaceBook page, and the more effective your online marketing strategies will be.

If Twitter is a part of your online marketing strategies, then you’re already doing more than most businesses online. But it’s important to write tweets that will get repeated by a lot of people. That means it can’t be all about you. You need to provide value. That may seem like a lot of work, but it isn’t once you learn the basics. Here are 5 online marketing strategies for Twitter that will get your tweets repeated.

  1. Don’t use all of Twitter’s 140 characters—Writing relevant information with 140 characters can be tough enough. So why use less? Because that makes them easier to retweet. Twitter users won’t have to worry about editing or abbreviating words.
  2. Mix the professional and the personal—No one expects your every tweet to be poetry. But your online marketing strategies should include some engaging pieces from your everyday life. It shouldn’t all be about business and providing interesting links. Give your followers one or two glimpses into your personal life every day.
  3. Add something when retweeting—Like retweeting interesting content you come across? Great. That’s a crucial part of all Twitter online marketing strategies. But for if you want to retweet stuff that will get you retweeted as well, be sure to add something extra. This makes you appear more engaged, and it makes people want to retweet you.
  4. Use your Twitter bio and your URL to build credibility—Good online marketing strategies dictate that all blogs should have informative bios. The same goes for Twitter accounts. Make sure you include your full name, then include a link to your Website. Don’t have a Website? Then include a link to your LinkedIn page. That makes it possible for others to quickly check your online footprint to see who you are.
  5. Include a link—Twitter is a great way to implement online marketing strategies, as it lets you link to blogs, news articles, photos and videos. In order to save as much space as you can, you can shorten URLs with bit.ly or ow.ly. When linking to content, be sure to include your own comment. Your comment could be a simple statement like “interesting,” or it could be a short sentence that includes your opinion. Effective online marketing strategies should have you backing up your comments with links that support your statements.

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Posted in Business Social Networking, Buzz Marketing | 3 Comments »

Maximize Your Social Media Marketing Impact with an Effective Facebook Fan Page

Wednesday, September 30th, 2009

socialmediamarketingWhether you want to promote your business or just promote yourself, Facebook offers a wealth of opportunities. With over 300 million users, the power to reach people on Facebook is unquestionable. And when you’re really interested in using social media marketing to establish new relationships, then the key to Facebook is openness. A lot of users prefer to connect with friends, then hide their information and updates to everyone else behind a wall of privacy. While there’s nothing wrong with that, it’s not exactly the best social media marketing tactic.

So what’s the most effective way to attract attention to your business? If you ask any social media marketing expert, they’ll likely tell you that the first thing you should do after setting up a Facebook profile for your business is to create a fan page for your business or brand. And they would be right. But the key to really making the most of Facebook in a social media marketing campaign is to use your Facebook fan page effectively.

Spending some time on your Facebook fan page is crucial to your social media marketing plan. That’s because there are already thousands of fan pages on Facebook. If you’re going to get any traction, your fan page needs to offer something unique.

First of all, you need a social media marketing plan behind your Facebook fan page. What will be the purpose of your fan page? This may seem like a silly question, but you have some choices when it comes to using Facebook as a part of your social media marketing plan. You could make a bunch of connections from your personal profile and run the majority of your social media marketing plan from that account, or you could constrain your profile page to just your closest friends and connect with everyone else through your fan page. There’s no right answer here, it’s really all about crafting the social media marketing plan that’s right for you.

If you decide that you want your Facebook fan page to be central to your social media marketing strategy, then it’s important to spend time creating a fan page that people will want to visit frequently. Here things you can do to assure that your fans will keep coming back:

  • Include any events or appearances that you or your company will be involved with. Also, remember to add photos and videos of past events.
  • Create a video introduction that greets new fan page members. Also consider setting up a video blog as a part of your social media marketing campaign.
  • Keep the page updated with links to any press that your business or brand receives. Also have links to your press packet. More and more journalists are now using Facebook for information-gathering.
  • Add links to your blog posts.
  • Be sure to include your LinkedIn profile.
  • Keep your fan page updated with frequent wall posts. Things like a quote of the day, event reminders and news are key to social media marketing success.

Once you have your Facebook fan page set up and primed for maximum social media marketing results, you should try to get 25 fans as soon as possible. This is important in social media marketing, since this lets you get a username for your fan page. That means that the fan page URL will be simplified and easier to share with others.

The next step of your social media marketing campaign should focus on promoting your fan page as much as you can. Here are some ways you can to this as a part of your social media marketing project.

  • Add a widget to your blog that lets people easily find your Facebook fan page.
  • Put your Facebook fan page in your email signature.
  • Write articles and blog posts for other sites and leave your Facebook URL in your byline.
  • Give out information to your Twitter followers and offer a link to your Facebook URL.
  • Comment on other blogs and include your Facebook URL in your signature.

Once you implement those social media marketing steps, your Facebook fan page should grow steadily. After that, it’s simply a matter of keeping your fan page updated with relevant information that keeps your fans coming back for more.

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Posted in Business Social Networking, social media marketing | 4 Comments »

Get the Social Networking Facts about Twitter Suspended Accounts

Wednesday, August 5th, 2009

Have you experienced this unfortunate event? You have some great news or tips about your business that you want to tell all your Twitter followers only to find this message:

twitter - suspended account notice

You are not alone. Several, if not many, SEO firms, HR departments and other people have experienced suspended Twitter accounts in the past several weeks.

However, after a little investigating and navigating the tedious Twitterease rules and regulations, we found TwitterWatchDog. The folks at TwitterWatchDog, Skeeter Hansen and Al Ferretti, were kind enough to provide easy to read and understand social networking facts about why your Twitter account might be suspended.

Social Networking Facts about Suspended Twitter Accounts:

User Abuse: A large number of people block the profile or write in with spam complaints.

Aggressive following: Using programs out there that claim to get you 1000’s of follow in just days could get you suspended. Just remember quality is better then quantity. (You probably know these programs already.)

Misuse of the reply feature: I haven’t heard of anyone getting suspended for this but it’s on the list of things not to do. (Replying to many Twitters is a bad feature? Who knew?)

Updates consist of duplicate links and/or text: Sending out the same tweet over and over again can get you suspended. You will also lose all your followers doing this. We wonder about those automatic tweet software programs and their value.

Stealing: Updates poached from others’ timelines, passed off as one’s own. Putting your own spin on a tweet will keep you safe.

Technical Abuse: Updates consist of links pointing to phishing sites, malware, or other harmful material. Social networking facts for any type of online social media.

Multiple Accounts: A large number of accounts is created in a short amount of time. You can have more then one account just don’t create several in a short time. Create a couple a day over the course of a week or more, so you don’t risk suspension. Good info for Web development and SEO firms.

Spam: An account is identified as belonging to a spam cluster. Have you noticed the influx of adult oriented Twitter accounts or followers recently? Don’t just block these followers, but report them too.

Still looking for more answers and social networking facts about Twitter? You can always search their Help section, but I’d stick to the Known Issues forum, which also has an RSS feed and is more user friendly, and also follow TwitterWatchDog.

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Posted in Buzz Marketing, social networking facts | No Comments »

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