Posts Tagged ‘social networking online’

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3 Ways to Use Social Networking Sites to Boost Sales Online and Profit!

Friday, March 11th, 2011

Does your company use social networking sites for online marketing campaigns? If not, you may be surprised by the impact social media really has on consumers and their buying decisions. Did you know that the average Facebook user spends nearly 6.5 hours per week browsing the site? Were you aware that 90 percent of companies use LinkedIn as their primary marketing and business tool?

The number of users online registered on social networking sites is alarming. In fact, if the total number of Facebook users represented a country’s population, Facebook would be the 3rd largest in the world! With all these facts in mind, more companies are starting to realize just how beneficial social media can be when it comes to boosting sales and making large profits.

Wondering how to gain an edge on your competitors online through the use of social media? Here’s how to drive traffic to your site and obtain leads on the three major social networking sites: LinkedIn, Twitter and Facebook.

  1. LinkedIn: For this site, your company needs to pick an effective, relevant keyword to implement in your profile. The keyword should be relative to your main services/products. Once you have determined what keyword to use, there are 5 areas you need to insert your keyword in the profile: headline, current work experience, past work experiences, summary, and specialties.
  2. Twitter: In order to drive traffic to your site and receive key leads, there are three things you need to keep in mind. First, you should constantly be adding friends to your profile. Next, you should always remove the friends who don’t follow you back, because they are just taking up space on your profile and are wasting your time. Lastly, it is essential to always interact with and engage your followers.
  3. Facebook: Create ads to entice and engage users. The best thing about these ads is that you can customize them for specific audiences. Facebook allows you to target users based on many influential factors, such as demographics, age, gender, and likes/interests.

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Q & A: How Social Networking Sites Will Impact Email Usage in 2011

Thursday, March 3rd, 2011

Social networking sites attract users of all ages, and many people rely on this platform to keep in touch with friends and loved ones. Due to this trend in online communication, some may wonder what impact these sites will have on traditional email correspondence. Regardless of recent reports noting a decline in web-based email usage, email continues to be the top choice for marketing communications among all ages.

According to research conducted by Merkle, 87 percent of users on the Internet checked their personal emails on a daily basis last year. Among those people who had a separate account for commercial purposes, 60 percent checked that account everyday. Although many may believe social networking sites are drawing users away from email, social media participants are actually checking their email four or more times per day.

Some evidence is still out there that personal communication via email is declining. However, more users are depending on email for commercial usages. Additionally, the vast majority of  users still rely on email accounts as a primary communication channel online. The only age group more engaged in social media was 18-29 year olds.

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How Companies Can Prevent Site Abandonment By Using Social Networking Sign-Ons

Wednesday, February 9th, 2011

In today’s busy world, the last thing people want to do is fill out an online registration form to access or purchase items on numerous websites. Many companies don’t realize that by requiring users to create new log-ins on their sites, they could be drawing away potential buyers and disengaging loyal customers.

According to a survey conducted by Blue Research, 25 percent of web users would agree to fill out registration forms when prompted by a site. While 4 percent said they would think about leaving the site or avoiding it all together, 17 percent of those surveyed would try to find a different site. Nevertheless, the majority of users admitted they may never even re-visit the site.

Although some users would fill out a registration form to acquire access to a site, more than three in four admitted to providing incomplete or false information. Therefore, companies are at a disadvantage since users are not offering them valuable personal data to increase their engagement efforts.

When users can access multiple websites with a single log-in, they are more likely to stay connected with retailers and shop more frequently on the Internet. By incorporating the same log-in used for social networking sites, users will no longer need to fill out tedious registration forms for each site they wish to access. Furthermore, because people constantly go online to update their social networking profiles, retailers will be able to learn more about their customers’ likes and preferences.

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