SEO / SEM Blog by Search Circus

Young professionals “like”, “tweet”, “share” and “recommend” on a daily basis. But, how beneficial is social networking for companies?

Frances Pennell-Buck, a UK business consultant said, “The use of social media is essential to team building, well-being and a sense of collective purpose, especially in smaller companies where staff may be isolated at different sites.”

Do you think social media increases work productivity, or hurts the company’s reputation thanks to posts, tweets and status updates?

Can diversions like watching a YouTube video, or looking at pictures a friend uploaded on Facebook improve concentration and be healthy?

If you were allowed to surf the Internet at your leisure, do you think you’d be productive while working?

Companies Need to Adopt a Social Networking Policy

A 2010 Deloitte survey found that not only does allowing employees Internet access boost trust, but it also assists in talent retention.

Social networking isn’t always positive. Instant communication to the world can have harmful drawbacks. What happens if employees post rumors, tweet confidential information, or blog about company secrets? It’s easy to do thanks to social media sites.

Then there’s the issue of banning social media where cell phones are as well. Why shouldn’t they be? What’s the difference? If you’re not allowed to text while driving, or talk on the phone, how can you tweet, surf the Internet, or upload pictures on Facebook?

Companies need to look toward social media as a business tool, and either create, or adopt a social networking policy.

One thing that’s for certain is social networking has arrived and isn’t going anywhere any time soon.

Get great tips on setting up your corporate policy in The Costco Connection.