It’s rather amazing to think about how social media has changed in the past few years. It wasn’t long ago when blogs were seen as marginal, unimportant commentary. Now nearly every news organization hosts several blogs. And social networks like Friendster and MySpace were once derided as toys for teens and young adults. Not anymore.
What’s also amazing is how much more sophisticated social media marketing has grown in just a few years. Once, tracking social media conversations through services like Twitter was frustrating and ineffective. But thanks to a range of new services, online businesses and social media marketing professionals can now get the data necessary to perform targeted social media campaigns.
Keyword research is and always has been a major part of SEO marketing campaigns. And now, many social media marketing professionals are using keyword research for services like Twitter to craft the kind online social networking campaigns that get results.
Here’s what social media marketing professionals can get from the latest, more advanced social media Twitter keyword tracking tools:
- Social media marketing specialists can learn more specific user behavior.
- They can locate the online places and services where their branding efforts will have the most impact.
- They can learn people’s feelings and attitudes towards a specific topics.
Here are four tools that social media marketing specialists can use to preform keyword research.
- TweetBeep. This service lets you create a free account and save your targeted keywords. When one of those keywords is tweeted you can have TweetBeep email you a notification.
- TweetVolume. This tracking service lets you compare keyword usage on Twitter. A good resource if you want to choose the most popular keywords possible.
- Hashtags.org. Tracks popular Twitter hashtags. This service also comes with charts that let you see what time of day certain Twitter hashtags are popular.
- Trendistic. Another service that lets you track the popularity of certain keywords by date and time.
There are more social media marketing research out there. Do you have any favorites? Let us know.
