Posts Tagged ‘Top Search Engine Positioning’

What Happened to Your Top Search Engine Positioning?

Wednesday, May 27th, 2009
Has Google Dropped your Top Search Engine Positioning?

Has Google Dropped your Top Search Engine Positioning?

Have noticed that your Website positioning is no longer on the first or second page of Google? It may be your top search engine positioning has been penalized by Google.

Webmasters from an online forum have discovered an unusual circumstance, Google has penalized some Websites by pushing their Website to position 50 or even further. Why? And could this happen to anyone’s Website?

Here are a few theories why some Websites have lost their top search engine positioning lately according to Axandra.com.

  • Spam on another websites – Webmasters and companies may be using another domain as a spam Website. Google can find the owner of domains by using WHOIS info, even if your domains are not linked together.
  • Website could have links to other spam websites – This may happen without your knowledge through widgets, counters and other invisible links.
  • Using paid links from .edu domains – A theory which is more than likely why your top search engine positioning has been dropped. It appears that many .edu domains have servers which have been hacked and now have invisible spam links on them.

Paid links from other sites as well may also cause problems, it is best to use organic links and ethical SEO link building to promote and maintain your top search engine positioning in Google.

One example of a paid link directory is UrlMoz.com, which gives you a black and red warning window and two buttons “Get Me Out of Here” and “Why was this site blocked?”  By clicking on the latter button, you can read why Google has blocked the site, which in part states

“Of the 11 pages we tested on the site over the past 90 days, 6 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2009-05-23, and the last time suspicious content was found on this site was on 2009-05-23.”

Be very cautious of sites such as these, which cause more harm not only to your Website, but also your computer.

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What You can Learn from Wikipedia’s Top Search Engine Placement Techniques

Wednesday, August 27th, 2008

One of the most crucial pieces of successful search engine placement in a web marketing campaign is content and volume. And arguably, the most crucial aspect of a successful Web site—one that brings long-lasting results—is content. And by that we mean lots of quality content spread out over lots of pages. For proof of this, you need to look no further than the search engine placement success of Wikipedia. Wikipedia achieves superior search engine placement because it has heaps and heaps of pages indexed (over 2.5 million English language articles exist), with unique content on nearly every page. And anyone who has spent time with Google can attest that Wikipedia entries consistently get great search engine placement and land among Google’s top search results.

Why? Wikipedia offers what Google wants among its top search results. Google gives Web pages like Wikipedia’s great search engine placement because Google wants a page that’s geared directly toward whatever it was that you searched for. Search for “golden retriever” and you’ll get a Wikipedia page that’s about one thing: golden retrievers.

It also helps Wikipedia’s search engine placement when they theme their content. At the bottom of Wikipedia’s golden retriever page are links to related sections: “Dog breeds,” “Sporting dogs,” and “Breeds originating in Scotland.” Wikipedia can link to other content-rich pages related to their golden retriever page, pages that also undoubtedly contain the original search term “golden retriever” several times, gives Wikipedia that all-important facet known as “authority” which is crucial to search engine placement.

To achieve authority and top search engine placement in your particular field, you need what Wikipedia has: unique content and many pages. Luckily, you probably won’t need the 2.5 million that Wikipedia boasts. But with search engine placement, the more pages the better. Sometimes that means as much as a few hundred pages.

This may sound like a colossal undertaking. And maybe not even worth it. But with the right search engine strategy for search engine placement, it can be easier then you think to rack up a few hundred pages within a few months. A multifaceted campaign that incorporates blogs, advanced product categorization, articles, advice, and social industry marketing can get lots of unique pages and earn your Web page top search engine placement in Google’s rankings.

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Posted in Cleveland Search Engine Optimization, Top Search Engine Positioning, best search engine positioning | No Comments »