Posts Tagged ‘traffic to your website’

Do Keywords in URLs Help Increase Traffic to Your Website?

Wednesday, April 29th, 2009

 

Increase Traffic to Your Website

Increase Traffic to Your Website

Is your Web developer trying to boost traffic to your Website by including a keyword in your URL? Although this may sound like a reasonable way to get traffic to your Website, according to Google and Yahoo, it is only a small piece of the whole pizza.

Matt Cutts, the software engineer and SEO guru at Google, says that keywords in the URL “do help a little bit.” However, businesses should not worry about the order of the words or use too many keywords in the main URL. It does help increase traffic to your Website , but there are many other ways that businesses should be increasing traffic to their Website including rich content on every page, building links and joining social networks.
 
Yahoo, on the other hand, filed a patent application that contains information how search engines might be able to get keywords from URLs. Check out the legal jargon on “Techniques for Tokenizing URLs.” Similar to Google, many keywords are derived from the main content of the Webpage as well as other places on each page. Yahoo does consider keywords in the URL too.
 
So should you include a keyword in your URL to increase traffic to your Website? It is an option, but should target only the most popular and relevant keyword for your site. Also keep in mind that if you want to add Google Adwords or Yahoo Search Marketing to your SEO campaign, thus increasing traffic to your Website, there are character limits for your display URL both in Yahoo and Google. Therefore, if you have a keyword rich URL and it exceeds 35 characters not including www., then you’ll find that Google will not accept your URL for the display URL in Adwords.
 
Need more information or advice about keywords in URLs and other ways to increase traffic to your Website? Call the certified experts at SearchCircus.com today, we can give you the best advice!

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Top 2 Approaches to Drive Traffic to Your Website

Wednesday, October 29th, 2008

Have you considered redesigning or improving your Web site? If so, ensure you include SEO on every page. However, just writing content on every page will not guarantee that you will receive traffic either. Many web designers and business owners think if they design a top notch Website the search engines will automatically “find” their site as well as customers. This couldn’t be farther from the truth. There are 2 top approaches to get traffic to your Website: organic SEO and PPC.

The Differences Between Using Organic SEO and PPC to Drive Traffic to Your Website

  • Organic SEO does not cost the business owner money, except to implement and maintain it by certified SEO experts. If you don’t use organic SEO in your Website, search engines will take longer to index your pages and thus you don’t get traffic to your Website as quickly.
  • Using organic SEO also means not “stuffing” your pages with intent to manipulate search engine results also known as black hat tactics. Such deceptions will only result in removal of your Website from the major search engines with penalties. This is not ethical practices to get traffic to your Web site.
  • To improve search engine results naturally, do some research on keywords, which pertains to your company to improve traffic to your Website. Ethical SEO companies highly recommend this before starting a paid search campaign.

Paid searches to increase traffic to your Website include such campaigns as Google Adwords, Yahoo Search Marketing (SM) or other similar Pay Per Click (PPC) promotions. These are the ads which appear above or beside search pages, within social media or email and many other places throughout the Web to encourage traffic to your Website.

  • The battle with a PPC campaign to increase traffic to your Website is that more people are trying to get the lowest price on the highest keyword position. And only one can win, but it may not be the same person or company at any one given time. It’s not “a winner takes all” spot on PPC.
  • In order to get traffic to your Website, you must be willing to use top keywords and compete with its price as well.  Because the more times the ad is clicked, the more likely your conversion rate will increase, which also improves getting traffic to your Website.
  • However, if you are using irrelevant keywords in your PPC promotion, you could face penalties. Why would you want irrelevant traffic which doesn’t result in a sale? To get traffic to your Website, use relevant keywords and be ready to pay the price for such keywords.

To get the most traffic to your Website, incorporate relevant keywords throughout every page of the Website. Organic SEO relies on 1 to 3 keywords per page, which should sound natural in the content. While PPC should use only 1-2 competitive keywords per ad in order to get traffic to your Website.

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