What does it mean to have content that’s easy to share? It means that you have tools and services available on your business blog or Website that makes it a breeze for people to send information to their friends. It also makes that it’s a snap for users to share what they like about your content with the greater online community. That makes a viral marketing campaign primed for success.
Many sites like Digg, Reddit, Delicious and StumbleUpon offer small and simple buttons that you can integrate onto your site. Adding the buttons is easy and they’re not at all intrusive; they probably won’t jar with your overall page design.
When you add social media and social bookmarking buttons to your Website or blog, it suddenly becomes much easier to turn your content into a viral marketing campaign. They’re the Web-based equivalent of word-of-mouth marketing, but these online viral marketing campaigns have the added advantage of being searchable. Good content will be bookmarked and shared a lot, and content that’s shared a lot will be commented a lot on blogs and on Twitter.
So what’s the advantage of these viral marketing campaigns? Sure, a thousand votes on a popular social media site like Digg may get your name out into the online ether, but will it result in increases sales? Maybe. But even if it doesn’t, SEO experts will tell you that the traffic that will flow to your Website will give your search engine rankings a big boost.
