SEO / SEM Blog by Search Circus

We’ve already discussed how Twitter makes it easy for businesses implement Web marketing strategies by doing things like announcing news and events to loyal customers and friends. But Twitter’s usefulness as a Web marketing tool doesn’t end there. The micro-blogging service also presents a great opportunity for the customer service end of Web marketing.

Want to know what people are saying about you? Do a Twitter search for your company and you can find out. Maybe you’ll find raves. Maybe you’ll stumble across a grumpy customer. No matter what someone’s reaction may be, Twitter gives you the opportunity to easily respond. Use Twitter as an easy Web marketing tool. You can thank happy customers. And perhaps more importantly, you can connect with unhappy customers and find out what went wrong.

Twitter is a great way to find out what real customers are saying about your products, services or brands. And it’s effective as a Web marketing strategy, as you can easily let customers know you care about their opinions and more importantly, about them.

In an earlier post, we discussed Zappos CEO Tony Hsieh’s Twitter account as a great method in Web marketing. It gives customers a window into his everyday life. But Zappos also has over 450 employees Twittering and a lot of those are in the marketing department. We don’t know for sure, but it’s a pretty safe bet that those in Zappos’ Web marketing are closely watching what other people on Twitter are saying about their company.

And it’s not just Zappos. JetBlue’s Web marketing and customer service department also Twitters. And it’s not just companies using Twitter to reach their audience. You can find groups using Web marketing Twitters like the Cincinnati Art Museum and the Portland Trailblazers. U.S. Senators haven’t missed out on the social potential of Twitter either. Check out Twitters from Connecticut’s Chris Dodd and South Carolina’s Jim DeMint to see how public servants can let their constituents know what they’re up to.