more website traffic
Last week we discussed how to create content that gets more Website traffic. The key was to create—as our visual aid from Flicker helpfully pointed out—valuable original content for more Website traffic. That’s important to getting attention and getting visitors amidst all the noise that exists in our online world.
But that’s only half of the story to gaining more Website traffic. A well-structured site is important to both human eyes and search engine crawlers—those programs that Google and Yahoo employ to evaluate and glean information from all Websites.
So what does good structure that gets more Website traffic entail? It means that your Website is built in a way that both human beings and search engine crawlers can understand. The good news is that what’s usually good for human comprehension is good for crawler comprehension. That means setting up Website categories that are easy to understand is crucial to getting more Website traffic.
The key to more Website traffic is to create a Website that begins with very general categories and logically progresses into coherent subcategories. It’s also important to allow your customers to quickly jump to the specific categories they’re looking for. Here are the three most important steps to getting more Website traffic.
- Assess all your products and divide them into easy-to-understand groups. This will depend on the product you’re selling. But you should be able to divide your inventory into at least three or four categories.
- Organize your products into each category. Does everything fit into a group? If not, then you may have to reconsider your initial categorizing. The point is to create categories for products that will make it easy for customers to find your products.
- Make it easy to jump around. Your customers—and the search engines—should be able to quickly jump from individual products back to the home page. Easy navigation is important to search engine rankings and to customers.
While crucial, those steps really just scratch the surface to getting more Website traffic with efficient site structure. There are many other ways to tweak and enhance your Website for both users and search engines. If you have any questions about quality site structure, please send us an email.
