Increase Traffic to Your Website
Is your Web developer trying to boost traffic to your Website by including a keyword in your URL? Although this may sound like a reasonable way to get traffic to your Website, according to Google and Yahoo, it is only a small piece of the whole pizza.
Matt Cutts, the software engineer and SEO guru at Google, says that keywords in the URL “do help a little bit.” However, businesses should not worry about the order of the words or use too many keywords in the main URL. It does help increase traffic to your Website , but there are many other ways that businesses should be increasing traffic to their Website including rich content on every page, building links and joining social networks.
Yahoo, on the other hand, filed a patent application that contains information how search engines might be able to get keywords from URLs. Check out the legal jargon on “Techniques for Tokenizing URLs.” Similar to Google, many keywords are derived from the main content of the Webpage as well as other places on each page. Yahoo does consider keywords in the URL too.
So should you include a keyword in your URL to increase traffic to your Website? It is an option, but should target only the most popular and relevant keyword for your site. Also keep in mind that if you want to add Google Adwords or Yahoo Search Marketing to your SEO campaign, thus increasing traffic to your Website, there are character limits for your display URL both in Yahoo and Google. Therefore, if you have a keyword rich URL and it exceeds 35 characters not including www., then you’ll find that Google will not accept your URL for the display URL in Adwords.
Need more information or advice about keywords in URLs and other ways to increase traffic to your Website? Call the certified experts at SearchCircus.com today, we can give you the best advice!
